Trying to extend the life of that WFH wardrobe? This new laundry unit has you covered

Over the past year we’ve seen a drastic shift in our fashion choices, with comfort and ease being of the utmost importance when it comes to getting dressed in the morning. Cashmere lounge pants have replaced high-waisted denim, wide-legged sweatpants and monochromatic sweater sets are now chic, and fancy pyjama sets are basically the new power suit.

Our daily video calls showcase what has become the casual capsule wardrobe, as we cycle through a few variations of our WFH uniform. To ensure your luxe loungewear and elevated sweats last for years to come, despite the daily use, it’s important to care for them properly. Enter the LG WashTower™, a new and innovative single laundry unit featuring game-changing AI technology that’ll leave your clothes looking their best.

If you, like 45 percent of Canadians, have either purchased or are considering major purchases for new appliances (home renovations, anyone?), then the LG WashTower is a top-of-the-line unit to consider^[1]. Here, we’ve highlighted the key features that will help you effectively wash, dry and extend the life of your go-to WFH pieces.

It’s sleek and compact, but powerful

Most household appliances tend to be bulky and, quite frankly, an eyesore. The LG WashTower, on the other hand, is 3.4 inches shorter than the brand’s conventional stacked units, ideal for condo-dwellers and those looking to maximize their laundry space.

The LG WashTower also boasts a streamlined, timeless and overall aesthetically-pleasing design—the premium black-steel exterior is sure to look fabulous in any space, and chrome rims complement the scratch-resistant tempered glass doors.

The best part, though? It’s incredibly powerful and its performance is unparalleled: the LG WashTower can house large loads of laundry to seriously save you time, especially if you have a large clothing pile that’s been building up (we can relate). LG’s TurboWash 360° technology is another laundry day game changer: the washer is equipped with five powerful jets that wash from various angles, for a deep and thorough clean in under 30 minutes. Plus, the Allergiene™ cycle uses steam to sanitize and refresh clothing in between wash days, and can eliminate common household allergens in fabrics by over 95 per cent^[2] . Because no one has time for Spring allergies.

AI technology does all of the work for you (seriously)

Ever wonder which washer settings to use? If so, you’re not alone. Turns out 50 per cent of all consumers opt for the normal cycle on their machines because they, too, aren’t sure which settings to choose^[3]. With the LG WashTower there’s no guess work: the built-in Artificial Intelligence Direct Drive™ (AIDD) technology uses sensors that detect fabric softness and load sizes, then customizes the right wash motions and cycle time to ensure your clothes come out looking their best.

Best of all? You can operate it remotely using your phone

Let’s face it: laundry is a time-consuming chore and can often take up a whole day. But thanks to the LG WashTower, the future is here! It connects to the LG ThinQ^® mobile app, which allows you to operate the unit remotely from your smartphone. It’s also compatible with Amazon Alexa and Google Assistant—just use simple voice commands and you can manage your laundry completely hands-free. Plus, it’s more sustainable, as the LG ThinQ app can monitor the LG WashTower’s energy consumption and will send you updates regarding the status of your laundry. You can also program the LG WashTower to save preferred settings, like wash temperature, dryness level and spin speed by simply activating Smart Learner™ in the app. The cherry on top: with Smart Pairing™, the washer can inform the dryer to choose a compatible drying cycle, based on the previous wash cycle, for the ultimate laundry hack.

The LG WashTower can be purchased at all major appliance retailers. Check www.LG.ca for more information.

^[1] These are some of the findings of an Ipsos poll conducted between September 22 and 24, 2020, on behalf of TD. For this survey, a sample of 1,500 Canadians aged 18+ was interviewed online, including 937 current homeowners.

^[2] The asthma & allergy friendly® Certification Program is a unique, ground breaking collaboration between Asthma Canada and Allergy Standards Limited. The program tests and certifies products to prove their suitability for people with asthma and allergies. The program works with retailers and manufacturers to offer consumers products for a #healthierhome. Certified products include air cleaners, dehumidifiers, paints, bedding, vacuum cleaners, washing machines, stuffed toys, cleaning services and more. Visit http://asthmaandallergyfriendly.ca for more information

^[3] Based on independent testing which analyzed patterns of approximately 760K washer and dryer cycles.

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