Rosalía Wears Mikhael Kale in First MAC Cosmetics Lipstick Campaign

Grammy Award-winning artist Rosalía has been named as the newest Viva Glam Ambassador for MAC Cosmetics today, launching her own lipstick as part of the collaboration. And in the striking campaign imagery, the singer can be seen wearing a red dress by Canadian designer Mikhael Kale.

Speaking with FASHION about dressing Rosalía for the campaign, Kale said it was “a dream come true to work this team.” As for the inspiration, he said, “It was inspired by Rosalía, of course, the Viva Glam shade and volume. Volume and texture were the themes.” The designer, who was approached by stylist Patti Wilson to build out the looks for the campaign, is also a “massive fan” of the singer, making it all a very natural fit. “Rosalía is incredibly rare – her music is so steeped in tradition yet it’s relevantly modern. She has taken traditional Catalan flamenco to pop mainstream which is not an easy thing to do,” he tells us.

Photograph courtesy of MAC

The 27 year-old Spanish singer joins the likes of Winnie Harlow, Lady Gaga, Ariana Grande and Miley Cyrus in the role, which she describes as “an honour.” She adds, “I feel very grateful and honoured to be a part of a campaign that is helping the world we are living in. It is also my goal and very important to me to help MAC spread awareness about the health and rights for women and girls. My team is made up of women, and I feel like it’s very important that we always try to empower more women.”

In her first-ever beauty partnership, Rosalía worked with MAC to create a brand new vibrant orangey-red shade, called VG26, inspired by one of the brand’s most iconic colours. “I have always been very excited about red, it’s one of my favorite colours. It represents strength and flamenco culture. Flamenco has always been connected to red and I have always loved Ruby Woo,” she says. 

Photograph courtesy of MAC

MAC’s director of makeup artistry Baltasar González Pinel is equally enamoured with the shade, saying in a release, “The incredible charisma, energy, and strength of Rosalía is the perfect incarnation of this vibrant, saturated red. Taking its roots in flamenco, Rosalía’s art mixes genres and emotions — it takes risks, it is full of generosity, it is pure brilliance.”

As with all Viva Glam shades, 100 per cent of the sales from the lipstick go to the MAC Viva Glam Fund. It will be available for purchase from September 24 at MAC counters and online.

The post Rosalía Wears Mikhael Kale in First MAC Cosmetics Lipstick Campaign appeared first on FASHION Magazine.

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How to Wear PUMA’s New Mile Rider Sneaker With Everything

Finding footwear that can be a wardrobe chameleon is no easy feat –  securing that go-to pair of shoes that can be worn seven days a week, without blisters, is something we once dreamt of. Until the new Mile Rider sneaker from PUMA came along.

The graphic sneaker packs a stylish punch and can take you anywhere. From bike shorts and denim to your favourite pair of trousers, the retro shape in a neon mix or graphic grey and black colourway can work its way into any wardrobe. Highlight the bright colours on the neon style with coordinating accessories or try tonal dressing with the more subtle hue. Take a cue from brand ambassador Winnie Harlow and ditch your heels for this stylish sneaker and never look back.

Click through the gallery below for four ways to style the PUMA Mile Rider, no matter your mood:

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Retro Remix

2/6

Retro Remix

Mile Rider Sneakers

($110, Puma)

3/6

Retro Remix

Evide Women's Track Jacket

($120, Puma)

4/6

Retro Remix

Evide Women's Bra Top

($50, Puma)

5/6

Retro Remix

Seventeen Hip Pack

($27, Hershel)

6/6

Retro Remix

Evide Women's Biker Shorts

($50, Puma)

Retro Remix

Take the 90’s trend to the next level with neon sneakers that will turn heads. Tight and bright pairs well with this playful sneaker.

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All Business

2/6

All Business

Mile Rider Sneakers

($110, Puma)

3/6

All Business

New Margaux Blazer

($228, Wilfred)

4/6

All Business

Carter Choker

($150, Jenny Bird)

5/6

All Business

Rosalie Trouser

($395, Reiss)

6/6

All Business

Lee Radziwill Small Bag

($798, Tory Burch)

All Business

Sophisticated style doesn’t have to sacrifice comfort. Cool kicks will make this look a winner all day long. Structured silhouettes feel fresh with a statement sneaker.

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Good Jeans

2/6

Good Jeans

Mile Rider Sneakers

($110, Puma)

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Good Jeans

Icon Denim Jacket

($63, Gap)

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Good Jeans

Resi Hoop Earrings

($30, Banana Republic)

5/6

Good Jeans

Everly Jean

($229, Anine Bing)

6/6

Good Jeans

Leather Mini Bag

($60, Zara)

Good Jeans

Take everyday denim up a notch with a bold colour blocked sneaker and bright accessories. Let your shoes be the star against a playful but simple Canadian tuxedo.

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Fashion First

2/6

Fashion First

Mile Rider Sneakers

($110, Puma )

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Fashion First

Maud

($1,010, By The Namesake)

4/6

Fashion First

Agate Stone Drop Earrings

($160, Mejuri)

5/6

Fashion First

V-Neck Dress

($35, H&M)

6/6

Fashion First

Mini Sky Blue Croco Embossed Bag

($770, By Far)

Fashion First

From a park hang to a patio, ground a printed dress with shoes that will keep your look fun and your feet happy no matter the destination. Contrast a flowy dress with sporty sneakers for a fashion forward edge.

The post How to Wear PUMA’s New Mile Rider Sneaker With Everything appeared first on FASHION Magazine.

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What is creativity?

Everyone has the ability to be creative. Being creative, or having creativity doesn’t mean you have to excel in the arts, it’s so much more than that. It’s about how we look for solutions to problems, our flashes of inspiration and our ability to come up with fresh ideas. We are all creative beings.

“Creativity is intelligence having fun” 

Albert Einstein

What is creativity? 

According to the dictionary, creativity is our inventiveness and our ability to use our imagination and transform our original thoughts and ideas into reality. 

And believe it or not, we are all born with this gift, this capacity to imagine the unimaginable. Our imagination helps us review the past and picture the future by connecting unrelated things.

As we grow older though, for many of us, outside influences squash our creativity flat. This is because society itself champions logical thinking and has pigeon-holed creativity and the art of being creative to artists, writers and musicians. 

A 1968 study by George Land tested 1,600 five-year-olds to see how creative they were. It revealed that 98% of them were effectively creative geniuses. The test was repeated on the same 1,600 children when they were 10 and 15 years old, and showed how the children’s’ creativeness dropped significantly over time.

5 year olds: 98% creative

10 year olds: 30% creative

15 year olds: 12% creative

A further group of 280,000 adults took part in the same test. That revealed that only 2% of adults were creative, which proved that non-creative behaviour is learned. And if it can be learned, then it can be unlearned! 

4 ways to boost your creativity 

Play

“It is in playing and only in playing that the individual child or adult is able to be creative and to use the whole personality, and it is only in being creative that the individual discovers the self.” 

D.W. Winnicott

Play feeds creativity. Remember when you were little, you would have no problem finding creative ways to relieve the boredom during six weeks of the summer holiday. Good ideas would rain down on us like a summer shower. 

So put your imagination to work and look at the world and the people around you with a child’s eye and relearn your ability to create new worlds, just like you did in summers gone by. Learning how to play again will help you reclaim your creativity. 

Daydream

Give yourself permission to get bored, contemplate and dream more. Take time to switch off from your daily routine, maybe listen to some music, sit in the garden or a comfy chair and just let your thoughts wander. 

Simply switching off will help your brain relax which will help create neural connections and let the creative thoughts flow.

Be positive

All ideas are good ideas until proven otherwise, and creativity is affected by your mood. When we’re happy we tend to be more creative.

Don’t ever doubt yourself or your abilities. If you can practice self-compassion rather than self-judgment that’s half the battle won. Resist the urge to doubt your creative thoughts and ideas. Invest in a journal and capture every single creative thought, idea, urge and flashes of inspiration that you have. They may not feel that creative at the moment but they may be the spark that lights the fire.

Try some divergent thinking

Do you roll your eyes when the boss mentions brainstorming or mind-mapping? 

Did you know that these are common divergent activities? Asking open-ended questions, those that can’t be answered with a ‘yes’ or ‘no’, helps us access our ability to think creatively and come up with new ideas.

So next time you have to go to a brainstorming session, clear your mind and let your imagination flow.

COVID-19 lockdown helped creativity blossom! 

From creating TikTok videos to setting up local cooperatives to producing PPE equipment for the NHS, creativity has come to the forefront during the recent lockdown.

Stuck at home, people have had to let their imagination run wild and think ‘outside the box’ to come up with ways to keep occupied, keep in touch with friends and family, entertain the children and, in some cases earn some money. 

What’s the most creative thing you’ve witnessed or done during lockdown?

In the end, creativity boils down to nothing more than our brain processing and creating new thoughts. So we should all give ourselves permission to unleash our creative genius. As Einstein said, it really is our intelligence having fun. 

If you would like help around any aspect of your emotional and or physical wellbeing, please contact Helen on 07545 227272, email helen@livewellandprosper.uk or visit livewellandprosper.uk

The post What is creativity? appeared first on Wellbeing Magazine.

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Winnipeg-Based Accessory Designer Bronwyn Butterfield Will Drop a New Collection Tonight

“My interest in beadwork came from looking at my family beadwork, my background and my identity,” says Bronwyn Butterfield, the Métis-identifying artist whose jewellery features natural and geometric motifs mainly rendered in glass beads.

Her whimsical pieces take upwards of four hours to make, and a new selection of earrings will be available for sale tonight at 8pm EST; don’t sleep on these items because they are limited. “I think in the past few months, I was giving myself lines to work within,” she says, adding that her new collection represents a more open and experimental vein of creativity featuring new and archival subjects. “I [used] August to try new things, and not give myself any barriers.”

The scope of Butterfield’s work is unsurprising when you consider her background in Human Geography, where she focused on researching “colonial constructs of nature” and how it’s related to the notion of reclamation. “I learned a lot about my surroundings in Winnipeg–the built and also the natural,” she says. “In the same way that I was doing research at university and talking about these hard topics, I find it’s similar with beading. My goal is [to] bring an Indigenous presence into spaces that they don’t find themselves in.”

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here’s all the pairs that will be up on monday!! my biggest online sale yet, a lot of work but I wanted to make sure I had a good mix 🤠 I had a lot of moments this month where I felt like I fell in love with beading again for the first time, reminding me why I do this… Lots of emotions in these pieces 💓💓

A post shared by Bron (@bronwynbutterfield) on Aug 29, 2020 at 6:51am PDT

In 2018, Butterfield began to learn more about the legacy of beadwork within the Métis and Cree sides of her ancestry (she is also of Ukrainian descent). “In many cases in Manitoba, [a lot] of Indigenous people moved from up north,” she says. “They weren’t super-involved in their culture.” She’s been influenced by photographs of family members in “really big beaded leather jackets,” adding that, “My healing path has been to try to learn about the beadwork in my family…. This is my duty, to bring [it] back. I can’t live the rest of my life not sharing my culture, and not practicing what my family used to practice. Growing into your identity is really hard when it’s something that’s been removed along the way. That’s something I navigate–a world when you’re surrounded by your culture in a way, but you don’t feel part of it.”

She says she was particularly motivated to start beading by a story that her father told her about a pair of beaded gauntlets of his that were lost in a fire. “I thought, I should make him some gauntlets to replace the old ones,” she recalls. “That was my inspiration.”

Butterfield began posting images of her creations on social media, more from a “look what I made” perspective than to start a business. “It was never meant to go in the direction it is in now,” she notes. “It’s really exciting because I get to do what I love. Social media has helped move it along, and given me the chance to do it full-time.”

While her brand has been able to thrive thanks to its online presence and the fact that people are doing so much virtual shopping right now, Butterfield notes that the COVID-19 crisis has thwarted another aspect to her practice. “[One] of the most important parts of beadwork is the community aspect,” she says. “When the pandemic hit, I wasn’t able to go to beading groups. I was like, what am I going to do? I went once or twice a week.”

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this weeks projects ☀️ an unfinished transport box for beads, and one vamp done for a pair of mukluks. pattern is from my cápán Sarah Mcleod

A post shared by Bron (@bronwynbutterfield) on Aug 12, 2020 at 12:57pm PDT

During this difficult time, she’s been bolstered by ongoing support from her customers. “I was biking behind someone the other day who was wearing my earrings. It was so weird,” she says with a laugh, noting that in the spring she found herself wondering, “Who’s going to buy beadwork during a pandemic? [But] it was almost like an inverse effect. There’s been a push to support local artists who would be struggling during this time.”

Butterfield says she’s used recent months to consider other ways to approach her beading, like how to make her designs more inclusive. “[I’ve been] thinking of ways I can diversify from earrings,” she says. “I want everyone to wear my work.” And she adds that her newest pieces reflect how she has moved forth as a creative this year, presenting a poignant message for us all to consider. “It sounds cliché, but I had to sit on the idea and let it grow,” she says of her flower-focused patterns. “I’ve experienced a lot of personal growth, [and] I like to think they grew along with me.”

The post Winnipeg-Based Accessory Designer Bronwyn Butterfield Will Drop a New Collection Tonight appeared first on FASHION Magazine.

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