Mother-Daughter Duos Who Defined Generational Style in Fashion Campaigns

For many women, the person whose style has most inspired their own is their mother. That’s certainly the case for many celebrities, some of whom have posed with their moms in fashion campaigns, highlighting how their singular mother-daughter style (and beauty) has carried on through generations.

From bona fide supermodel Naomi Campbell and her model mom Valerie Morris-Campbell (who taught her daughter how to walk *and* how to strut) to Cindy Crawford and Kaia Gerber (who says she still borrows from her mom’s closet and only wishes they were the same shoe size), we’ve spotlighted some of the most memorable mother-daughter duos featured in fashion campaigns over the last decade, modelling for brands from Coach to Lanvin.

Andie MacDowell and Rainey Qualley

 

View this post on Instagram

 

A post shared by Andie Macdowell (@andiemacdowell)

In a new ad campaign for Coach, long-time actress and model Andie MacDowell and her daughter Rainey Qualley, who is a musician and part-time model, appear together just in time for Mother’s Day. The charming family-themed campaign also features musician Ciara and her three kiddos, along with model Paloma Elsesser and her mom and grandma.

The campaign, shot by photographer Alessandro Simonetti, features the pair donning Coach summer dresses and heels in the Hollywood Hills. With MacDowell often away on film or television shoots, she told Vogue that this opportunity brought her and Qualley closer: “My girls and I have always enjoyed fashion together.”

Cindy Crawford and Kaia Gerber

 

View this post on Instagram

 

A post shared by OMEGA (@omega)

In their first campaign together, supermodel Cindy Crawford and daughter Kaia Gerber, 52 and 16 at the time, respectively, posed for an Omega watch campaign. (Crawford had been the face of the brand for two decades.) Sporting white sleeveless tanks with beachy hair and natural make-up, the pair’s resemblance is striking as they stand side by side in the black-and-white ad shot by Peter Lindbergh. Although they didn’t feature in the campaign, Crawford’s son Presley and husband Rande Gerber are also ambassadors for the brand.

Gerber had only begun modelling a year before this shoot, but quickly made a name for herself, and is well on the way to becoming as notable a name on the runway as her iconic mother.

Valerie Morris-Campbell and Naomi Campbell

 

View this post on Instagram

 

A post shared by Valerie Morris-Campbell (@valeriemorriscampbell)

If you’ve ever wondered where supermodel Naomi Campbell gets her beauty, just look to her mother Valerie Morris-Campbell, a model herself. In 2018, the pair starred together in Burberry’s Festive Campaign, alongside actors Matt Smith and Kristin Scott Thomas, musician M.I.A., and artist and photographer Juno Calypso, who also shot and directed the campaign’s photos and video. In the portraits, the stylish duo sport matching white shirts and black blazers.

This, by the way, isn’t the first time the two have modelled together, having hit the runway for Mugler in 1993 and walking together again in 2010 for a London charity show.

Isabella Rossellini and Elettra Rossellini Wiedemann

A Mother’s ❤️ is Gold! We are proud to share our 2018 Mother’s Day campaign featuring iconic actress, model, filmmaker, and artist Isabella Rossellini along with daughter Elettra Rossellini Wiedemann. #Mene24K #MothersDay #MothersDayGifts https://t.co/XKrBmDTX5s pic.twitter.com/r46AE149Hx

— Menē Official (@mene) May 10, 2018

It doesn’t get much more legendary than actress, model and filmmaker Isabella Rossellini, who posed with her daughter Elettra Rossellini Wiedemann, also a model and food blogger, for jewellery brand Menē in 2018. In the shots, taken by photographer Paola Kudacki, Rossellini sports a white shirt and black blazer, wrapping Wiedemann, who is in a matching black top, in her arms. In a press statement, Menē founder Roy Sebag said, “The enduring bond of mother and daughter embodies the values Menē seeks to promote: sustainability and a powerful lasting connection between the past, present, and future.”

Pat Cleveland and Anna Cleveland

 

View this post on Instagram

 

A post shared by Pat Cleveland (@patcleveland)

Dead ringers Pat Cleveland and daughter Anna Cleveland Von Ravenstein starred together in Lanvin’s 2015 summer campaign, which was dedicated to mothers and daughters. (Fun fashion fact: the brand was originally started by Jeanne Lanvin as a means of designing clothes for her daughter.) The quirky campaign was shot by the equally quirky photog Tim Walker, and also features Violetta Sanchez, Luz Godin, Kirsten Owen and Billie Rose Owen.

Cleveland was one of the first Black supermodels to ever walk the runway, paving the way for everyone from Beverly Johnson to Naomi Campbell, and is still modelling today. She and her daughter have also appeared together in campaigns for Marc Jacobs and Zac Posen.

Iskra Lawrence and Wilma Lawrence

 

View this post on Instagram

 

A post shared by Iskra ✨ (@iskra)

For Mother’s Day in 2018, Aerie’s swimwear campaign starred model Iskra Lawrence and her mother Wilma, alongside actress Yara Shahidi and her mother Keri, and gymnast Aly Raisman and her mother Lynn. The campaign was developed because when the brand surveyed its customers, Aerie found the top role model for most is none other than their mom.

The Lawrences, both models, sported matching pink and orange patterned swimsuits with cut-outs on the beach in the unretouched campaign. Lawrence is known for being body positive, particularly on her Instagram, where she said of the Aerie campaign, “I got it from my mama! … Forget the physical; I’m talking about all the morals and values she instilled in me.”

Ashley Graham and Linda Graham

 

View this post on Instagram

 

A post shared by A S H L E Y G R A H A M (@ashleygraham)

In a 2018 campaign for her swimwear line Ashley Graham x Swimsuits for All, which advocates for body diversity and positivity, the model brought along her mom, Linda. In the stunning images, the pair spend a day on a Moroccan beach, wearing coordinated colourful swimsuits.

The campaign also includes a video narrated by Linda, in which she says to her daughter, “I raised you to be confident, courageous, and fearless, and I am so proud of the woman you are today.” In her own Instagram post sharing the video, Graham wrote: “Thanks to my @themamagraham for showing me how to be the strong woman I am today.”

Alessandra Ambrosio and Anja Mazur

 

View this post on Instagram

 

A post shared by Alessandra Ambrosio Daily (@aleambrosiodaily)

Although she may not be a full-blown model just yet, then-four-year-old Anja Mazur posed alongside her model mother Alessandra Ambrosio, a longtime Victoria’s Secret Angel, in London Fog’s Spring 2013 and Fall 2012 campaigns. In some shots, Mazur wears a polka-dot trench coat and wields an umbrella as tall as her, while mom wears a matching skirt, trench, handbag and accessories.

At the time, Ambrosio said to People, “I’m so proud of her. As a mom, having my daughter steal the spotlight is pretty funny, and I just love it.” She also warned that Mazur was a pro at walking a runway already, so we may have a future supermodel in our midst.

Lucie de la Falaise and Ella Richards

 

View this post on Instagram

 

A post shared by Francesca Allen (@francesca_allen_)

For a 2016 Stella McCartney “Double Act” campaign, Lucie de la Falaise (niece of Loulou de la Falaise) and her daughter Ella Richards posed for photographer Francesca Allen. In an accompanying video, the pair did a flower-arranging competition, and talked about their feisty dynamic: Richards’ competitiveness versus de la Falaise’s easy-going nature.

The post Mother-Daughter Duos Who Defined Generational Style in Fashion Campaigns appeared first on FASHION Magazine.

from FASHION Magazine https://ift.tt/3nZf3La
via babu31blog

Yap Sister’s Founder, Carrie Yap, on Finding Connections Through Slow Fashion

Carrie Yap, founder of the Calgary-based millinery brand Yap Sister (so named because she has siblings), seems to have found her common ground when it comes to making connections. Through her slow fashion-focused label, Yap is able to intertwine the symbolism and storytelling vital to Asian communities and bring the past and present together in her designs. And through her work as an urban planner, she’s come to notice — most palpably over the last year — just how important the concept of community-building is. Interestingly, it’s the parameters of this vocation that set Yap off on a course that’s changed her outlook entirely.

“I don’t get to use my hands that often,” Yap notes of her civic-centric role. “I’m always looking for ways to express myself through my hands.” That’s how she came to learn the craft of hat-making, apprenticing under New York-based milliner Anya Caliendo before launching her own line earlier this year. “There’s something special about touching and moulding fabric — it’s a different process of using your brain,” Yap says. She adds that despite its challenging, creative and therapeutic qualities, the type of millinery she initially learned — the styles most associated with the Western tradition of it (i.e. English-style toppers and Derby-worthy fare) — didn’t click with her.

“It’s not something that resonates with me,” Yap says. “I can appreciate it but can’t relate to it…. I always thought that when I [started] my own brand, I wanted it to relate to who I am. I wanted it to be something I, and others, could see themselves in.”

Photography by Melanie Gauer

After doing some soul-searching — and happening upon a book at the Metropolitan Museum of Art by Terese Tse Bartholomew entitled Hidden Meanings in Chinses Art — a new perspective was unlocked. Yap says she was enamoured with the idea that for centuries, the art of her ancestors was imbued with imagery that discreetly presented motifs meant to ward off bad omens. “I love this narrative,” Yap says. “That artists were revealing something about themselves and capturing a time and place, and also that [things] like peonies or phoenixes weren’t just there because they were pretty. They wanted the person who owned the pieces to have some sort of a blessing. I’m trying to emulate that.”

The headwear in Yap Sister’s introductory offering, called Auspicious Expressions, include the Double Coin style, which has a silk shantung and jacquard pillbox shape at its core and loop of leather rings for a brim; but most significantly, its topped with a double knot — a symbol of protection and the circle of life. The Bird Nest hat, on the other hand, brings together cotton brocade, pearl embellishment and feather spines to create a shape the symbolizes home (the nest silhouette itself), freedom and happiness (what birds represent), and wealth (the pearls, natch). New pieces will be released soon, and they explore more “everyday wear” silhouettes rendered in fabrics from several Asian countries.

“I say that I’m inspired by Asian cultures, not just Chinese, and I’m very deliberate about that,” Yap notes when discussing her work. “Borders have changed through history so it’s hard to say one design is exclusively from one region, and a lot of these cultures do weave in and out of one another. [And] I do my due diligence with research to make sure that I do things properly.”

Photography by Melanie Gauer

Yap employs an array of materials in her designs, gathered from places like Japan, and Southeast Asian countries including Singapore. She used to travel to source her materials pre-COVID but currently relies on local connections like friends to send her textiles, as well as ordering online. She uses small batches of fabrics for Yap Sister’s hand-made, made-to-measure pieces and ensures they’re organic in origin. “When I’m using a material like horsehair, I do a lot of research to make sure it was ethically sourced, cleaned, maintained,” Yap assures. “It’s about being part of a positive cycle.”

Speaking of cycles, Yap’s foray into making does have precedent; her grandmother “always made clothes for my mom and her siblings, and for me and my siblings,” she notes. “I’ve been surrounded by maker culture for many years.” Yap says that observing the time and effort that went into making these garments gave her a deep appreciation for craft, and that’s why she honours such traditions through her own practice now.

Yap goes on to highlight some key points of interest when it comes to the generational knowledge of artisanal techniques, saying that her grandmother made many pieces for her family in an effort to help them integrate into their Canadian cultural surroundings. And assimilation is a fundamental reason why heritage craft techniques are in danger of becoming obsolete. Yap’s own education in Chinese knot-making, through a friend of a friend of her mom’s, wasn’t readily available, and she says that such elements of craft are in danger of being “lost because people aren’t interested.”

Photography by Pamela Brottes

But Yap sees her brand, and her own exploration of self-expression through dressing, as a means of “reconnecting to culture,” and senses  that her customers feel the same way — especially those who are fellow hyphen-Canadians. “What I’ve found from talking to people in my situation is that they don’t know where to turn,” Yap says when it comes to finding points of entry to learn more — and feel a part of — their ancestral community. Noting that her work illuminates that “a fabric itself can tell a story, and a beautiful motif can be a spark of inspiration” for her designs, Yap says that in addition to the impulse to integrate, passed-on traumas within families has contributed to a loss in “history and storytelling. I’m hoping my [hats] can be a little piece in the puzzle.”

When speaking about connecting these dots, and how the pandemic created a strain on her own ability to collaborate — “there’s something special about face-to-face interactions” — Yap does say that COVID-19 also brought people together in the wake of heightened racism and violent acts of aggression.

“There is a lot of anti-Asian hate, [but] there have been a lot of great communities coming together to support one another and talking about what allyship really means, and what inclusivity and diversity is about,” she says. “I appreciate the opportunity to talk about [things like], how do you educate others about marginalized communities and other cultures?” And she adds that having her millinery business has created an oasis of sorts to guide her through difficult moments as they’ve come. “As a maker, you get to create your own world and dive into it. At the end of the day, I have this little studio space to escape into, no matter how hard the day has been.”

One couldn’t help but feel a surge of optimism when wearing a Yap Sister piece, though; and not only because of the meaningful aspects of their design. There’s also a bravado to these looks, and you have Yap’s mother to thank for that. “My mom is bold with her accessories and colour choices,” she says. “I remember being embarrassed by it — other moms would come in wearing like, a grey sweater, and my mom would be wearing a bright yellow tracksuit. Now I think that’s amazing, and she has influenced me in terms of colour and pattern choices.” A positive take on history repeating itself, indeed.

The post Yap Sister’s Founder, Carrie Yap, on Finding Connections Through Slow Fashion appeared first on FASHION Magazine.

from FASHION Magazine https://ift.tt/3habhNy
via babu31blog

Sustainable Swimsuits to Wear All Summer Long

The tide is turning on swimwear, with modern options that are both eco-conscious and runway-worthy. One-shoulder and bandeau tops are among this season’s ethical choices, but there are sporty tank bathers, classic trunks, and teeny bikinis — all made from sustainably-minded materials — in the mix, too. Sustainable swimwear brands like Jade Swim offer up sleek bathing suits made from responsibly sourced organic, recycled and regenerated materials wherever possible, with most of their collection made from ECONYL, a fabric comprised of 100 percent regenerated nylon. Galamaar’s Los Angeles-made swimwear also uses the eco-friendly nylon fabric, which reduces waste from oceans and landfills by recycling items like fishing nets, plastic bottles and fabric scraps. And one paid of Fair Harbour’s colour-blocked shorts is made from 12 recycled single-use plastic bottles. (We love to see it!) Here, we round up nine sustainable swimwear brands to shop now for a summer of feeling as good as you look.

1/9

Galamaar

Chemise Bra

($156, Galamaar)

Buy Now

2/9

Mara Hoffman

Emma One Piece

($265, Mara Hoffman)

Buy Now

3/9

Ocin

Easy Tie Board Short

($135, Ocin)

Buy Now

4/9

Saltwater Collective

Claire Bandeau

($82, Saltwater Collective)

Buy Now

5/9

Jade Swim

Halo Once Piece

($285, Jade Swim)

Buy Now

6/9

Riz

Blythe Shorts

($160, Riz)

Buy Now

7/9

Selfish Swimwear

Margot Top

($90, Selfish Swimwear)

Buy Now

8/9

Londre

The Minimalist

($116, Londre)

Buy Now

9/9

Fair Harbor

The Anchor

($68, Fair Harbor)

Buy Now

The post Sustainable Swimsuits to Wear All Summer Long appeared first on FASHION Magazine.

from FASHION Magazine https://ift.tt/3xOf2OB
via babu31blog

Protected: How to Achieve Radiant Skin Just In Time For Summer

This content is password protected. To view it please enter your password below:

Password:

The post Protected: How to Achieve Radiant Skin Just In Time For Summer appeared first on FASHION Magazine.

from FASHION Magazine https://ift.tt/33nLbhR
via babu31blog

A Chilling New Stranger Things Season 4 Teaser Is Here

Netflix released its latest teaser for Stranger Things season 4 on May 6, and it looks like we’re going to learn even more about Eleven’s backstory.

The clip takes place at Hawkins Laboratory, presumably when Eleven (Millie Bobby Brown) was there as a child. Inside, children in identical hospital gowns are playing together, as eerie music and echoed laughter ripples in the background. Dr. Martin Brenner (Matthew Modine) — who was believed to have been killed in season 1 — enters the room. He announces to the children that he has something “very special planned” for them. We hear someone breathing heavily and the shot pans to a door labelled 11, followed by Hawkins saying, “Eleven, are you listening?” She opens her eyes, and the screen goes black.

*Shudder*

Here’s what we know about our sci-fi fave’s upcoming season — caution, spoilers ahead.

What do we know about the plot of Stranger Things season 4?

In February 2020, the show released its first teaser for season 4, resolving one of season 3’s biggest cliffhangers regarding the fate of Hawkins chief of police Jim Hopper (David Harbour). The clip shows him stuck working in a Russian prison, where he is referred to as “the American.” A press release from the show revealed that although Hopper is most certainly alive, it’s not all good news for him. “He is imprisoned far from home in the snowy wasteland of Kamchatka, where he will face dangers both human… and other,” it read.

Creators Matt and Ross Duffer also said that season 4 will likely be the most frightening season yet, telling us to “pray for the American.”

When will Stranger Things season 4 be released?

Filming and production of the new season was halted last year due to the COVID-19 pandemic, and a specific release date has not yet been announced. Though production has resumed, it is suspected that it will not be released until 2022.

Are there any new characters in Stranger Things season 4?

The long-awaited return of Stranger Things will feature our above-mentioned favourites, along with Winona Ryder, Gaten Matarazzo, Finn Wolfhard, Natalia Dyer, Charlie Heaton, Caleb McLaughlin, Noah Schnapp and Maya Hawke.

They’ll be joined by several new faces, including Jamie Campbell Bower, Eduardo Franco, Joseph Quinn and Robert Englund. Eddie Munson (Joseph Quinn) is set to be a new main character of the show. He will be at the centre of the Hellfire Club, which Stranger Things teased about on Twitter. The Hellfire Club is reportedly Hawkins High’s official Dungeons & Dragons club, and as the head of it, Munson finds himself in a lot of danger this season.

how it started how it's going pic.twitter.com/ylNmU2sGRu

— Stranger Things (@Stranger_Things) November 6, 2020

Will there be more seasons of Stranger Things after season 4?

While Netflix hasn’t confirmed that Stranger Things will be renewed after its fourth season, co-creator Ross Duffer said season 4 “won’t be the end.” Despite the pandemic’s halt on production and original schedule of the show, it gave creators time to figure out and plan its trajectory and ending. “We know what the end is, and we know when it is,” he said.

It’s been nearly two years since the release of a new Stranger Things episode and though we might be waiting a while longer until season 4, past seasons of the thrilling show have been well worth the wait.

The post A Chilling New <em>Stranger Things</em> Season 4 Teaser Is Here appeared first on FASHION Magazine.

from FASHION Magazine https://ift.tt/3emj214
via babu31blog

8 Wellness Questions with Halle Berry

Hot girl summer? Try hot girl life. At 54, Halle Berry is at the top of her game — in 2020, the Oscar-winning actor had her directorial debut at TIFF with the acclaimed film Bruised and launched the wellness platform rē•spin with her trainer Peter Lee Thomas, and in March of this year, partnered with the app FitOn to share her own workouts with the masses — and looking more ravishing than ever. (Did you see her at the 2021 Oscars in her faux bob? Epic.) She also has a super entertaining Instagram account that’s full of outfits, fitspo, dog content (!) and behind-the-scenes looks at her life that we — and seven million followers — check on the regular. Here, we chat with Berry about wellness, workouts and how she’s prioritizing self-care, including staying hydrated through her partnership with Flow Water.

 

View this post on Instagram

 

A post shared by Halle Berry (@halleberry)

How do you stay motivated to exercise?

I stay motivated with the understanding that it isn’t about me looking a certain way, it’s always about achieving optimal health. I just wanted to strengthen myself from the inside out. As I’ve grown, I’ve learned that what’s important in life is our attitude, sense of well-being, and sense of strength, on top of being healthy and strong. That’s how we keep the impression of youth — because we keep our bodies younger and feeling strong. We’re more active so we feel like we’re essentially aging backward, but we’re aging forwards and being mindful about how we do it.

How have your self-care habits changed during the pandemic?

I have been focusing a lot on self-care. During the pandemic and quarantine, I’ve been working out at home more.

Do you have a current favourite workout or exercise routine?

Martial Arts training.

 

View this post on Instagram

 

A post shared by Halle Berry (@halleberry)

Can you tell us a bit about your wellness platform, rē•spin? What’s making you most excited about it right now?

We are building something that goes beyond the conventional wellness brand, dedicated to serving up a variety of options to help you find what aligns best with you. Each pillar has been curated to reflect a different component of the wellness journey. How you engage with our core pillars should feel right to you; our goal is to always come from a place of truth, acknowledging that everyone’s path is different. I’m most excited about the progress we’ve made within the past year.

What’s your top wellness tip?

My tip would be that setbacks are a normal part of the process; what matters most is that you don’t stop trying. The process of rē-spinning your worldview to make health and wellness your reality can and should be done just for you. This is a life-long path of attuning to your inner truth and expressing it outwardly.

What is one beauty product you can’t live without?

Vitamin C.

 

View this post on Instagram

 

A post shared by Halle Berry (@halleberry)

Tell me about your involvement with the Flow brand and campaign.

I’m a Flow consumer, shareholder and was featured as part of the Flow “family of talent” in the “Beautiful Inside and Out” marketing campaign. I was excited to be a part of Flow’s campaign as their mission aligns with my values by emphasizing empowered individual wellness; in this case, promoting hydration via mineral-rich, alkaline spring water. Sharing a common belief in broadening wellness to extend beyond self, Flow is also the hydration partner for rē•spin, my health, and wellness company.

Do you have a favourite flavour?

The brand’s collagen-infused collection is easily drinkable. I can’t get enough of the collagen-infused watermelon these days.

The post 8 Wellness Questions with Halle Berry appeared first on FASHION Magazine.

from FASHION Magazine https://ift.tt/3uutTLO
via babu31blog

Kate Middleton and Prince William Are Officially YouTubers

“Be careful what you say now, because these guys, they’re filming everything,” Prince William jokes to his wife in a promotional video on their new YouTube channel. The Duke and Duchess of Cambridge surprised the world on May 5 with the announcement that they were officially joining the video-sharing platform.

To introduce their new channel, Will and Kate posted a 25-second promotional video which features a compilation of clips of them participating in various activities and events over the years. On Instagram, they posted the video with the caption, “Better late than never – we’re now on YouTube.”

The royal family has had an official YouTube channel since 2007, which features videos about the work of the whole family, including the Queen. But William and Kate’s new channel will focus exclusively on the couple’s own royal engagements and initiatives.

This is their latest endeavour in an effort to engage with a wider audience and define their image as a couple. While the duke and duchess already have a large following on both Twitter and Instagram, YouTube will be a new way for them to reach people with behind-the-scenes content. In the promo clip alone, viewers get a feel for their relationship dynamic with cute, candid moments shared between the two on camera. This perspective of the couple feels fresh, compared to their seemingly more curated, sometimes conservative content on Instagram and Twitter.

The launch of the channel comes a few days after they posted a heartfelt video on social media with their three children in celebration of their 10-year wedding anniversary. They’ve also recently refreshed their Instagram handle, changing it from @KensingtonRoyal to @DukeandDuchessofCambridge.

 

View this post on Instagram

 

A post shared by Duke and Duchess of Cambridge (@dukeandduchessofcambridge)

The second video published on their YouTube channel shows Kate’s phone conversation with a young leukemia patient, as part of their Hold Still project. Launched by the duchess last year, Hold Still asked people from around the U.K. to submit a photograph depicting their lives during the pandemic.

This is just one of the royal couple’s COVID-related initiatives. Throughout the pandemic, they have supported mental health initiatives through different projects, including Our Frontline, which was established at the beginning of the global health crisis as a resource for emotional support for frontline workers.

Will and Kate appear to be focused on bringing positivity to the royal family while creating a more distinct voice for themselves within it. After Prince Harry and Meghan Markle’s revealing Oprah interview in March, there has been a lot of media speculation surrounding the relationship between the two couples. Despite this, they are reportedly on good terms, with Meghan and Harry publicly congratulating Will and Kate on their wedding anniversary last week, and William and Kate wishing Meghan and Harry’s son, Archie, a happy second birthday on Instagram on May 6.

 

View this post on Instagram

 

A post shared by Duke and Duchess of Cambridge (@dukeandduchessofcambridge)

While we don’t know exactly what kind of videos Will and Kate will share on their YouTube channel, we can most likely expect some behind-the-scenes glimpses into their royal and family lives. Palace tour, perhaps?

The post Kate Middleton and Prince William Are Officially YouTubers appeared first on FASHION Magazine.

from FASHION Magazine https://ift.tt/3nSkYBz
via babu31blog

Everything You Need To Know About “Cheugy,” the Term Gaining Popularity on TikTok

Basic, out of date, simply uncool. A new word that has been gaining popularity on TikTok recently encompasses all these things: “cheugy.” The term, pronounced “chew-gee” with a hard “G,” refers to anything or anyone that’s behind the current trends. Here’s everything you need to know about the internet’s current buzzword.

What is the cheugy definition, and what are some examples of cheugy style?

The term is said to describe the “millennial girl-boss aesthetic.” More broadly, it represents anything that used to be cool and trendy but is now not. It is more intentional than being basic, because while “basic” implies that people are ignorant about out-of-date trends, cheugy implies that they choose to wear these older styles, knowing they’re uncool.

What constitutes as cheugy is constantly changing, but it’s basically anything that may have been considered cool for many millennials in middle school or high school that is no longer considered as such — think anytime between the mid-2000s to the mid-2010s. Though its definition is pretty broad, examples given on TikTok are pretty niche and specific, and include things like Target home decor, giant scarves, signs that say “Live, laugh, love,” Ugg boots and the pattern chevron.

@rodthe update you didn’t want but you need #millennial #thoughts #greenscreen♬ Wii – Mii Channel – Super Guitar Bros

Where did “cheugy” come from?

According to a piece in the New York Times, the word was first coined in 2013 by then-high school student Gaby Rasson. At the time, she couldn’t think of the right word to describe people who were slightly off trend, so she created her own.

“There was a missing word that was on the edge of my tongue and nothing to describe it and ‘cheugy’ came to me. How it sounded fit the meaning,” she says.

But the word truly began gaining traction once TikTok found it. Twenty-four-year-old Hallie Cain (@webkinzwhore) posted to TikTok on March 30 explaining the word’s significance, and since then, it’s become an internet sensation.

@webkinzwhore143Expand 👏 your 👏 vocabulary 👏 to 👏 include 👏 made 👏 up 👏 words 👏#greenscreen #cheugy #cheug♬ original sound – Hal

What does it mean to be called cheugy?

This word is used to make fun of classically millennial traits — skinny jeans and side parts made the list — but could there be a deeper reason why the word cheugy is being so heavily embraced? Some have taken to Twitter to call out the term as a more subtle way of invalidating traditionally feminine interests.

The correct way to pronounce “cheugy” is “My internalized misogyny prohibits me from allowing other women to like things.” https://t.co/nuF7w1FuDU

— Dianne Nora (@DianneNora) April 30, 2021

Now that “cheugy” has become so heavily popularized on the internet, its trendiness is starting to wear, with some saying the very use of the word is cheugy in itself.

Using the word "cheugy" is cheugy.

— Emily Nussbaum (@emilynussbaum) April 30, 2021

Despite its critics, the originators of the term insist that being called cheugy is not a good or bad thing. Similar to the evolution of the word basic, one could even say cheugy is a mindset. “Looking good for yourself and not caring what other people think, that confidence exudes non-cheugyness,” says Rasson.

We couldn’t agree more.

The post Everything You Need To Know About “Cheugy,” the Term Gaining Popularity on TikTok appeared first on FASHION Magazine.

from FASHION Magazine https://ift.tt/3h1riFs
via babu31blog

Adwoa Aboah Wants to Change How the Beauty Industry Affects Young Girls’ Mental Health

“I think brands are realizing that the things that worked before, just don’t anymore,” Adwoa Aboah tells me over a Zoom call. The British model, who was born and raised in London, has just been tapped as the new brand activist for Rimmel London, and will appear in campaigns for the beauty brand throughout the rest of 2021 and beyond. “If brands want to have longevity, then they’re going to have to be more inclusive in not only their imagery and the stuff that we all see, but also in their offices, on set, and in their boardrooms.”

An outspoken advocate for more diversity in the beauty industry, Aboah says she’s proud to partner with Rimmel London because of the brand’s full backing of her message, and their trust in the way she delivers that message. “I’m excited because Rimmel is aligning themselves with me and everything I stand for in regards to my activism,” she says. “And I’m glad that my opinion matters and that being myself is key to creating great imagery [with the brand].”

In terms of her own personal experiences in the fashion and beauty industry, Aboah says she’s finally seeing less tokenism on set. “There were many times where I felt like the only one on set, in regards to race, and I’m seeing more and more now, that that’s no longer the case.”

First up on the docket for the new partnership is Rimmel London‘s Wonder’Extension Mascara, which Aboah will be the face of. “I think this will be a fresh approach to beauty,” says Aboah, “and a redefining in regards to how personal beauty is and what it means to express yourself through makeup.” Aside from the obvious London connection between the iconic U.K. brand and the British model, she says the partnership makes sense because of how accessible Rimmel London is to the masses, meaning she’ll be able to reach more people with her message and activism.

Aboah doesn’t shy away from the fact that the fashion and beauty industry has not always had the most positive impact on young girls’ mental health, and the model says her openness and vulnerability surrounding the topic of mental health on such a large scale has the potential to address and reverse the industry’s past wrongdoings. “The beauty industry and positive mental health have not always aligned, but I can do the work [to change that] with the part I play,” she says. “If I’m being myself and not giving off this perception that I’m a fully formed, perfect, self-loving, confident human being, that will be a key factor in [this partnership]. I take my responsibility to my community seriously.”

By her community, Aboah is referring to Gurls Talk, the community-led non-profit organization dedicated to promoting the mental health and wellbeing of adolescent girls and young women that Aboah founded in 2016. “We just got our 501(c)(3) during the pandemic,” says Aboah, which means that Gurls Talk is officially recognized as a nonprofit organization in the U.S. “Because I haven’t been on set all the time [over this last year] I’ve had time to really delve into Gurls Talk and give it all my energy.”

Aboah has indeed used her time off during the pandemic, which she recognizes is a privilege that many have not been given, to refocus her efforts and priorities. “I have a newfound respect for myself and my energy,” she says. “I feel like I know myself better, because I’ve had a moment to sit with myself and not be distracted by so many things. I feel more comfortable with things like talking about race and politics, and that’s only because I’ve had the time to read more. I’m not just repeating what I’ve heard; I’ve been able to form my own opinions.”

Because of this newfound confidence, Aboah says the Gurls Talk podcast has gotten “better than ever” and she feels this clarity will extend into her partnership with Rimmel London, too. “Now that the world is opening up more and more, I’m really looking forward to doing things differently, standing up for myself, and making sure that my opinion is being heard. I’m a lot more confident about my position in the industry, because I have a lot more confidence about what I have to say.”

The post Adwoa Aboah Wants to Change How the Beauty Industry Affects Young Girls’ Mental Health appeared first on FASHION Magazine.

from FASHION Magazine https://ift.tt/3nUudAY
via babu31blog