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Tuesday, May 4, 2021

Good Light Founder David Yi on the Difference Between K-Beauty Appreciation and Fetishization

Multi-talented journalist, brand founder and author David Yi is a beauty industry powerhouse. With over a decade of experience under his belt in the New York media space (where he’s written for publications like WWD and Mashable), Yi launched his own inclusive beauty site, Very Good Light, in 2016. His latest ventures include a new genderless skincare brand called Good Light and an upcoming book called Pretty Boys (to be released June 22).

Kicking off our series of brand founder interviews for Asian American and Pacific Islander (AAPI) Heritage Month, we caught up with Yi to chat all things beauty, including why he’s launched not one but two inclusive beauty brands, and how consumers can appreciate Korean beauty without fetishizing cultural practices and rituals.

How did you make the transition from journalism to product development?

“I’ve been a journalist for over a decade, mostly in the fashion and beauty space, working for places like the New York Daily News, WWD and Mashable. Along the journey, I felt the beauty space was so gendered. For instance, why are beauty aisles so separated by the gender binary when there are, and have always been, more expressions of gender than just male or female? It also felt so alienating walking down both aisles knowing that neither catered to someone like me — a consumer who shaves but also likes to beat their face once in a while. One section is hyperfeminine while the other is hypermasculine, but I don’t think most consumers identify by either. It made me think there was room for more gender inclusivity and for the beauty industry to truly be a space for all.”

How did you first get into journalism?

“I started in high school at my school’s newspaper, The Lever. I always wrote about Asian American issues or centred my experience around being Korean American, which didn’t go down well with my editors. I remember one white woman editor telling me that they could no longer publish stories on Asians because they didn’t want to be labeled an ‘Asian newspaper.’ The xenophobia is real, folx. It made me realize that this person didn’t see Asians as Americans — and I had to fight for every single one of my stories to be published. It was an uphill battle but I’m so grateful for these experiences that truly prepared me for the hardcore journalism world in New York City.”

The democratization of beauty is a major pillar of your brands. Can you tell me why that’s important to you?

“I grew up in Colorado Springs as one of the only Asian Americans in a predominantly white city. I’ve always felt othered and as if I didn’t belong. There was also this notion that I wasn’t beautiful because of my almond eyes, my jet black hair, or my golden skin tone. Because I faced racism early on, it was essential for me to become an advocate and activist at a young age — to fight for others as well as for my own people. This early experience allowed me to feel a great sense of empathy towards others, and is the main reason I became a journalist. I wanted to tell stories from all perspectives and uplift others’ stories and their voices so they feel empowered.”

What has it been like launching a brand during the pandemic?

“It’s both rewarding and challenging. I was also simultaneously working on my first book, Pretty Boys, which is non-fiction and a deep dive into the history of men, masc-identifying folx and their relationship with beauty and power. I also worked on our campaign, BIDEN Beauty, which was instantly viral and raised funds for the DNC. I was so busy and distracted with productivity that I coped with my pain and anguish through suppressing it. I’m now decompressing, reflecting and also uplifting during this time. And healing — I’m definitely trying to heal.”

You’ve said before you never felt represented in the beauty community because you liked sheet masks and makeup, but also facial hair grooming etc. Can you elaborate on that and how Good Light addresses that duality?

“Good Light is a beauty brand that’s all about unleashing your own good light from within. First and foremost, it’s about self-actualization and love, self-worth and owning your beauty. If beauty is in the eye of the beholder, be that beholder. Only you can set the tone when it comes to power and agency. I hope that Good Light can continue being a safe space to explore who you are, your identity and your power. And we want to create products for all, no matter your gender identity, race, size, skin tone, skin texture, sexuality.”

What has it been like to witness so many Korean beauty rituals and practices become a part of North American beauty? Does it bother you to hear these practices be called “trends”?

“It bothered me when I was younger that Americans would discover other cultures and label them ‘trends’ as if we were discoveries for them to uncover. In reality, we’ve always been here. We’ve always thrived. We’ve always been beautiful; it’s just that others were slow to recognize centuries of our rich ancestry. While I am all about sharing cultures, I am not for fetishization or objectifying anyone based on their race or background. I love that K-beauty is democratized for all — it’s because Korean technology is the world’s best. But I am also for appreciating cultures as well. Appreciate Korean cultures, stand with Koreans, and be an ally to us. As much as you love our beauty [rituals], you better love our people, too.”

If Good Light was around when you were growing up in Colorado Springs, how would it have changed your approach to beauty? What would a brand like this have meant to you?

“It would have been so transformative. It would have been everything. To feel like seen, heard and validated would have meant the world. Representation matters — and I still cling onto Very Good Light and Good Light selfishly in times when I, too, need community.”

Growing up, what was your relationship to beauty like?

“I grew up with a Korean mother and father who both emphasized beauty products. My father would groom himself by slathering his pores with essences, toners and creams. My mother would do the same, inculcating to a young, impressionable me how important sunscreen is. I didn’t know this at the time but now after reflection, I understand how that was their way of coping against American racism and surviving through hardships. With every drench of their pores, they were practicing self-love. Five minutes every morning and night was a routine just for them, where they could quiet the world and be conscious, present and in the moment.”

What are your goals Good Light?

“My goals for Good Light are to continuing championing diversity, inclusivity and understanding that we have so much work to do! I’m rolling up my sleeves daily and seeing how I can help.”

What do you want the brand to say to people who feel like they don’t belong?

“I hope that Good Light portrays beauty beyond the binary. There’s so much power and beauty out there. We — collectively, all of us — are worthy and I hope this beauty brand shows that yes, a brand can give a damn!”

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Monday, May 3, 2021

The 2021 Met Gala Has Some Very Gen-Z Co-Chairs

This article was originally published on April 13. 

Fashion’s biggest night had to be cancelled last year because of the COVID-19 pandemic, but the 2021 Met Gala is back. And while the show must go on, the star-studded fundraising event will look a bit different than it has in previous years.

Here’s what we know about the 2021 Met Gala so far.

When is the 2021 Met Gala?

Traditionally, the Met Gala is held on the first Monday in May at New York City’s Metropolitan Museum of Art. That’s not the case in 2021, however. Instead, the event will be held in two parts: A smaller, more intimate ceremony will take place on September 13, coinciding with New York Fashion Week, which will hopefully also be able to occur live (instead of completely virtually, as it has in recent seasons) in some capacity. This is all TBD based on evolving public health guidelines.

The 2021 event will be followed up with the 2022 gala returning to its usual first Monday in May spot on the calendar (in this case, May 2, 2022). The two events will be linked thematically.

What’s this about a 2021 Met Gala theme?

Every year, the Met ball helps launch a new exhibition at the museum’s Costume Institute, which determines the dress code for the event. (A notable example, for instance, was 2019’s “Camp: Notes on Fashion.”) The 2021 Met Gala takes its theme from “In America: A Lexicon of Fashion,” a new exhibit that will open in the Anna Wintour Costume Center in September. According to a press release, the display will be built around a fictional American house and will feature 20th and 21st century fashion pieces that “reflect the customs and behaviors of the imagined occupants.” Part one is also meant to celebrate the Costume Institute’s 75th anniversary and will “explore a modern vocabulary of American fashion.”

The second exhibition, which will open in May 2022, is called “In America: An Anthology of Fashion,” and will offer a more historic look dating back to 1670. Both shows will run at the Met until September 2022.

“I think that the emphasis on conscious creativity was really consolidated during the pandemic and the social justice movements,” Andrew Bolton, the curator in charge of the Costume Institute, told Vogue about settling on the theme. “And I’ve been really impressed by American designers’ responses to the social and political climate, particularly around issues of body inclusivity and gender fluidity, and I’m just finding their work very, very self-reflective. I really do believe that American fashion is undergoing a Renaissance. I think young designers in particular are at the vanguard of discussions about diversity and inclusion, as well as sustainability and transparency, much more so than their European counterparts, maybe with the exception of the English designers.”

Of course, how the celebs in attendance will interpret these themes for their elaborate outfits is yet to be seen — but that’s all the fun of the Met Gala.

Who will be at the 2021 Met Gala?

As of right now, we don’t actually know who will be in attendance at the small September 2021 event. Of course, we can count on Vogue editor-in-chief Anna Wintour to be there as she’s been the long-time chair of the event (and handpicks the guests herself). Wintour also usually asks a few celebs to help co-host the evening every year, though the lucky few have yet to be confirmed yet. We can hopefully expect an official announcement soon, however, according to the New York Times, Tom Ford and poet/activist/recent Vogue cover star Amanda Gorman are rumoured to scored the gig at the September gala.

Who are the 2021 Met Gala co-chairs?

 

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This is an exciting one — Vogue announced on May 3 that actor Timothée Chalamet, newly minted British Vogue cover star Billie Eilish, tennis dynamo Naomi Osaka, and poet (and recent Vogue cover model) Amanda Gorman will serve as the gala’s co-chairs, while designer Tom Ford, head of Instagram Adam Mosseri, and global editorial director of Vogue Anna Wintour will be the evening’s honorary chairs. “Each of the Met’s four co-hosts embodies the defining factor of American style: individualism,” writes the publication. The 2019 Met Gala was co-chaired by Anna Wintour, Serena Williams, Lady Gaga, Harry Styles, and Gucci’s Alessandro Michele.

What is the 2021 Met Gala dress code?

The dress code on the Met Gala invitations is reportedly “American Independence.” Vogue elaborates: “For a gala that’s known for its timely dress codes, ‘American Independence’ feels particularly meaningful. After an isolating and challenging year, we are celebrating a newfound sense of freedom: to gather, to travel, and to get utterly dressed to the nines—or better yet, into the double digits.” We can’t wait to see how the guests interpret the dress code on the Met Gala red carpet!

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The Fallout From Suzanne Rogers’ Photo With Donald Trump at Mar-a-Lago

On the morning of Saturday, May 1, Suzanne Rogers posted an Instagram Story posing with former U.S. President Donald Trump at his private club, Mar-a-Lago, in Palm Beach, Fla. Given that Rogers has positioned herself as the fairy godmother of Canadian fashion, members of that community reacted immediately with condemnations, citing Trump’s lack of support for BIPOC and LGBTQ+ people. In 2016, a $1 million donation from The Suzanne and Edward Rogers Foundation established the Suzanne Rogers Fashion Institute at Ryerson University to support emerging designers. Last November, the Foundation provided another gift of $1 million to the SRFI. But Rogers’ post seems to have trumped, so to speak, her previous financial goodwill.

Here is what we know so far:

suzanne rogers donald trump
A since-deleted Instagram Story from Rogers’ evening at Mar-a-Lago. Photography via Instagram.com/suzannerogerstoronto.

Suzanne Rogers, her husband Edward and two sons dined at Mar-a-Lago on Friday and posed for a photo with Trump at the end of the evening. Rogers posted the photo with the caption, “A Special Way to End the Night!” By midday Saturday, after outrage began circulating online, Rogers took down the post.

Toronto designer Michael Zoffranieri was one of the first to express his dismay on social media, by reposting Rogers’ post, adding the caption, “Will Canadian fashion accept this?”

suzanne rogers donald trump
A screen capture of the since-deleted Instagram post first shared by @ryersonfashion. Photography via Instagram.com/ryersonfashion.

Phones began buzzing all over the city with members of the fashion community voicing their disapproval on social media and encouraging others to do the same. The Ryerson School of Fashion also posted a statement inviting “Suzanne Rogers to enter into a dialogue with our faculty, staff and students to discuss the impact that Trump and his community has had on further harming members of the fashion industry who are low income, Black, brown, Asian, disable, Indigenous, trans, queer, and/or part of other systemically marginalized communities.”

The post was later removed and replaced with a message from Ryerson University which includes the following: “We do not believe social media is the appropriate platform to judge the actions of others.” It also goes on to say, “We will be respectful of differing viewpoints,” which does little to quell the ire, especially among those associated with the Ryerson School of Fashion.

suzanne rogers donald trump
An Instagram Story shared by Ben Barry. Photography via Instagram.com/bendrakbarry.

Ben Barry, the Ryerson School of Fashion’s Chair and Associate Professor of Equity, Diversity and Inclusion, shot back on Instagram Stories with a message that the Ryerson University statement “are Ryerson’s words not mine or our school,” referring to the School of Fashion.

Various observers begin questioning the integrity of Ryerson University, and whether they are motivated by the Rogers family’s deep financial contributions to the school, including the Ted Rogers School of Management.

Members of the SRFI Advisory Board begin resigning, including Hudson’s Bay Vice-President and Fashion Director Tyler Franch and communications consultant Lisa Tant.

Where things stand regarading the Suzanne Rogers Donald Trump backlash as of Sunday afternoon:

 

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Toronto lawyer Anjli Patel, who teaches a fashion law course at Ryerson, writes a three-part letter to Mohamed Lachemi, president of Ryerson University, and posts it on her Instagram account, @anglitoronto. It notes that the School of Fashion’s guiding principles are inclusion, decolonization and sustainability. She encourages others to write to the head of the school as well.

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Saturday, May 1, 2021

Knix Introduces Leak-Proof Swimwear + More Fashion News to Know

Sunnier days are ahead, folks. And in addition to new leak-proof swimwear styles from Knix, you can look forward to scooping up sneakers from eBay more confidently thanks to its upcoming Authenticity Program launch. Read on for all the fashion news you need-to-know…

Knix just introduced its broadest swimwear collection to-date — and it includes leak-proof features

knix leakproof swimwear
Photography courtesy of Knix

Coming in hot with 18 different styles, the 2021 swimwear assortment from Knix includes an array of important details including fade-, chlorine- and salt water-resistance and UPF 50+ protection. Several looks also boast leak-proof technology — a win for those who want to hit the water without hesitation. Sizes range from small to XXXL+ and come in printed and solid pieces, proving that variety is indeed the spice of life.

Obakki launches an organic cotton Essentials collection that has a sweet charitable component

obakki essentials
Photography courtesy of Obakki

On May 3, Vancouver-based lifestyle brand Obakki introduces its new Essentials collection, comprised of t-shirts, tank tops and sweatshirts that are made from landfill and pesticide-free organic cotton. And for one week after the launch, the label will donate 100 percent of net profits towards the Obakki Foundation Basic Needs Kits; the kits support women in Bidi Bidi, Uganda — the largest women’s refugee settlement in the world — by supplying them with much-needed items like reusable menstrual pads, laundry detergent and everyday sundries like soap and dental care items.

“This tumultuous year has led us all to re-think the things that are truly essential to us,” Obakki founder Treana Peake said in a statement about the launch. “We wanted to create basic wardrobe staples that are comfortable and versatile, and that you can feel good about wearing every day. All of our basics are created consciously with a low carbon footprint, and made using 100% organic ingredients.” To celebrate the collection, the brand has photographed its pieces on women living in Bidi Bidi, as well as Vancouver locals like model and activist Krow Kian.

eBay Canada begins a sneaker Authenticity Program in May

ebay sneaker authenticity program
Photography courtesy of eBay

Did you know that eBay’s domestic sneaker sales grew a staggering 325 percent last year? That’s a lot of kicks. And whether you’re a sneakerhead or just starting to get serious about collecting, the platform’s soon-to-launch Authenticity Guarantee is a game-changer in terms of snapping up sneakers priced at $100 (or more) with confidence. The Program includes the opening of an authentication centre in Toronto that’s dedicated only to sneakers, and covers covetable brands from Nike to Yeezy — all vetted and verified by an independent team of experts.

Frank And Oak will offer intimates starting next week

frank and oak intimates
Photography courtesy of Frank And Oak

If this past year has taught us anything, it’s that comfort is key to living well. So, Montreal-based label Frank And Oak is launching an intimates collection on May 4. Three underwear styles and two bralettes are found in the mix, which is made from a combo of certified organic cotton and spandex. Breathe easy and stretch it out, friends.

Looking for more fashion news?

Prabal Gurung’s decor collection for Etsy is available now

The finalists for this year’s LVMH Prize have been announced

Here’s what to know about Christian Allaire’s new book, The Power of Style

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Charlotte Tilbury Launches New Love-Themed Collection + More Beauty News This Week

Emma Chamberlain is named Mane Addicts’ new “Mane Muse”

 

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Gen Z fave Emma Chamberlain was named Mane Addicts’ newest “Mane Muse.” The online hairstyling publication, which was created by celeb hairstylist and Ouai founder Jen Atkin, taps “celebrities and influencers that are standouts and trailblazers in the Gen-Z community,” so multi-hyphenate Chamberlain makes perfect sense as the brand’s first muse of 2021. (Previous title holders include Zendaya, Yara Shahidi and Addison Rae.) Chamberlain’s muse status comes with a fun photo shoot that features the YouTube star in a glam, early 2000s-inspired look (beaded choker included).

Vitruvi launches its most complex oil blends yet

 

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Canadian essential oil brand Vitruvi just launched two dreamy new blends inspired by spring that will definitely have your diffuser working overtime. Moonbeam, which is designed to expand your mind, features top notes of wild orange, jasmine and rose and a bottom note of ho wood to evoke a garden right after it rains. Sweet Water, on the other hand, is reminiscent of a sunny park picnic thanks to citrusy top notes of grapefruit and palmarosa and warm bottom notes of cinnamon and caraway.

Charlotte Tilbury launches the Look of Love collection

Calling all lovers of love: Charlotte Tilbury has the collection for you. The luxe brand’s much anticipated new line, Look of Love, launched online this week with a range of appealing new products. There are two new palettes (one in a pretty rose and one in a glowing bronze-gold), four soft and delicate lipsticks — including three hydrating matte shades and a peachy nude that will have fans of the cult-fave Pillow Talk swooning — housed in chic rose gold refillable packaging, and six shades of ultra moisturizing lip and cheek tints. Wear them for a boost of romance on your wedding day, or whenever the mood strikes.

Neal’s Yard launches Frankincense Intense Hydrating Essence

Neal's Yard
Neal’s Yard Frankincense Intense Hydrating Essence, $79 at nealsyardremedies.ca

Made with purified pomegranate extract, plumping sodium hyaluronate, argan oil and frankincense essential oil, the new essence by Neal’s Yard encourages the natural flow of water in the skin and actually binds moisture to your skin, helping to retain hydration and keep your complexion looking plump. Our favourite part? The soothing aroma of frankincense that makes it nearly impossible not to feel zen after doing your full skincare routine.

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Friday, April 30, 2021

12 Sweet Gifts for the Mother Figure in Your Life

Another year, another pandemic Mother’s Day. But that doesn’t mean we can’t spoil the special moms (and mother figures) in our lives with treasures that will let them take some time for themselves or feel a little pampered. From the coziest Canadian-made robe and a new violet-hued iPhone for the purple-lovers out there to a belt bag with matching dog-walking leash for your favourite dog mom, there’s something for everyone. Not sure what’s on your best friend’s wish list? A subscription to an audio book and podcast service like Audible.ca will land straight in her inbox and give her thousands of books and episodes to choose from (just add headphones for the ultimate kid-free experience.) Here are 12 Mother’s Day gift ideas that you can have shipped straight to that lucky recipient.

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Want To Start Consigning Clothes? Here Are the Top Tips From Canadian Experts

So, you’re tackling your spring to-do list and confronting your closet. Before you cull your pieces and approach the resale market, here’s what Canadian consignment experts want you to know.

Assess condition and cache

Is what you want to sell a viable item? Here’s what “gently worn” actually means: Clothing must be in good to excellent condition, intact and free of pills, pulls and stains. At Toronto’s I Miss You Vintage and I Miss You Man luxury resale shops, footwear must be nearly new or brand new and from no more than five seasons before. Garments should also be freshly cleaned before being consigned; most resellers steam intake items and use UV wands to disinfect purses and jewellery. (Accessories typ­ically fare better in the consignment world, depend­ ing on their wear.) When consigning, find out if you’re responsible for any additional third ­party charges, such as dry cleaning or authentication, on high­ end goods.

Stay on schedule

Get items in at the top of the season. Resellers follow the same timeline as new retail to stay competitive and try to realize the full price of a piece before markdowns. Joy Mauro, founder of British Columbia-­based luxury retailer Turnabout, starts taking spring/summer items in mid­ January and fall/winter pieces around August. Some resellers prefer even more advance timing. “Bring me your summer in December,” says VSP Consignment’s Britt Rawlinson. “We like to prepare marketing around delivering a new season, and you’ll get the best sell ­through. But we always say ‘If you’ve got something good, bring it to us.’ Certain pieces and brands will always have a high saleability rate, and the time frame is less import­ ant.” And with the rise of seasonless dressing, that’s becoming even more true.

Keep up with trends

With WFH dressing being firmly ensconced now, some resellers report that they’ve stopped taking in business suiting; blazers are a major exception, and they’re actually more popular now than ever. The biggest casualty of the pandemic comfort shift? Surprisingly, it’s not gowns. High heels are the hardest­ hit category, says Mauro, adding, “Even our Louboutins are struggling.” But contemporary designers like Isabel Marant and Zimmermann don’t linger on the rack very long, notes Ashley Greeff, Turnabout’s Vancouver fashion buyer and resale manager, with Rag & Bone and John Varvatos being strong sellers on the menswear side. “With luxe, you can’t go wrong with Louis Vuitton, Chanel and Hermès, and YSL is very hot right now,” she says. Ditto current Gucci — especially anything that’s excessively logoed.

Understand the market

“From an investment perspective, we’re always going to see the best returns from the big names,” says Lauryn Vaughn, founder and CEO of Calgary luxury reseller The Upside, quickly rhyming off Mackage, Moncler, Tiffany & Co. and Canada Goose as bestsellers. But she’s also seeing a surge of interest in contemporary luxury labels like Alice + Olivia — brands that “speak to what people are wearing now: a blazer and a cute top with sneakers, the go­to business outfit at home.”

That said, most resellers cherry­pick designer fare in apprais­als, while a selection of consignment businesses focus more on mass brands. Only a few do both. “We serve a purpose for anybody who wants to clear out their closet and just not deal with any of it again,” Mauro says of why Turnabout welcomes everything from Lululemon and Club Monaco to Brunello Cucinelli and Balenciaga. Beyond that, any rejected consign­ment items (“like H&M or Joe Fresh, because the resale value just isn’t there”) can be donated to Turnabout’s not ­for ­profit community store, where all proceeds from sales go to its charity partner, Dress for Success.

Shop around

“In the client­ consignor relationship, every seller is a business partner of ours, and we’re working for them,” says Rawlinson. When considering which consignor to work with, pay attention to its marketing. Does it have a newsletter? Is it active on social media? Are the clothes well photographed and styled? How attractive and user ­friendly is its website (if it has one)? “We’re a service industry,” says Mauro, describing her own investment in a dedicated content studio and digital marketing team. The Fashion Edit, helmed by stylist Zeina Esmail, offers assets that capture the haute vibe of one of her editorials. Additionally, reputable resellers are transparent about their commission rates and payment timelines and make guidelines accessible, with directions on what they do and don’t accept. Some resellers, like Montreal’s My Luxury Closet, fea­ture online templates for uploading descriptions and photos to speed up the assessment process; others, like Second Edition, in Moncton, N.B., have a more modest web presence but are strong on their personable in­ store experience.

Find the right fit

Each reseller (and its Instagram feed) has a point of view, and if you would shop there, chances are your stuff will sell there. Browse websites or drop by the phys­ical location (pandemic permitting) to get a sense of the assort­ment. It’s not just about the products a consignor carries and its terms of agreement; it’s also about the vibe. The retail area of The Upside occupies just a fraction of its 420­ square­ metre logistics headquarters, but Vaughn says that even more than its sophisticated website, it’s the appealingly warm industrial space — and its sleek consignment bar — that cements the upscale consignment experience for both sellers and shoppers. And what some resellers lack in scale they make up for in spec­ificity. Vancouver reseller Faulkner has a niche with avant­ garde European design, Japanese labels and vintage workwear; size­ inclusive Consign Your Curves, in Guelph, Ont., specializes in sizes 12 to 32+; and e­tailer Canary deals in designer jewellery names like John Hardy and David Yurman.

 

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Know your terms

When you meet with a consignor, be savvy about the commission scale. Your share is a percentage of the realized selling price (usually anywhere from 30 to 60 per cent), but as the season progresses, articles head to the sale racks. Find out about the discount scale and schedule as well as the timeline of payouts. And be aware that some resellers offer layaway terms, which may delay payment. Don’t be shy in negotiating a better commission — up to 80 per cent — or even a direct buyout. But, likewise, it’s important to temper your expec­tations. “Don’t be precious,” says Mauro. “There’s Facebook Marketplace or Poshmark if you want to do your own thing.”

Plan for seasons to come

Prepare ahead of time if possible, starting the moment you buy. Keep all size tags and labels inside the garment intact. For shoes and accessories, hold on to the box and/or dust bag. And think about resale value when mulling over a new purchase. After all, closing the loop on circular fashion is getting closer all the time. Vaughn is pushing for more participa­tion from the fashion industry early in the cycle, and this spring, The Upside is introducing integrated software that will help encourage and ease shoppers into the resale mindset. When you buy a new garment with one of its partner brands (like contemporary Canadian label Smythe), it locks in a guaranteed buyback price that’s valid if you consign the item there within eight months.

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