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Monday, December 21, 2020

The 6 Biggest Hair Colour Trends for 2021

Wondering what hair colour trends will be big in 2021? Switching up your hair colour is a great way to signal new beginnings, and after a year like 2020, we’re welcoming this type of change with open arms. While lockdowns may impact your ability to book your usual colour appointment, the good news is you have ample amounts of time to dream up your next hair colour while you wait. Whether it’s enhancing your natural shade or going for a complete colour overhaul, there’s a way to keep it fresh and current in the new year. We spoke with Canadian hair experts to get their top colour predictions for 2021. Here’s what they had to say.

1. All Red Everything

All shades of red hair have been making a huge comeback lately. Case in point: Kylie Jenner’s Ariel moment, which made major waves on Instagram this month – and survey says it will be one of the biggest hair colour trends in 2021. “I think it’s the number one hair colour trend we will see next year,” says Jason Lee, expert colourist and owner of Jason Lee Salon in uptown Toronto. “Auburns and ginger tones, like cinnamon, will be really popular,” he adds, noting deep red velvet hues, as spotted on Lizzo and Keke Palmer, will also make an appearance.

Victoria Hunter, colour specialist at Toronto’s We Are We Are Hair Studio, agrees. “Copper has slowly been making a comeback and I personally think it should take the stage in 2021,” she says, referencing Anya Taylor-Joy’s striking signature hue as Beth Harmon in The Queen’s Gambit. Keep in mind, red tends to fade quickly, so consider incorporating an at-home colour mask or toning treatment, like Overtone’s Red Color Conditioner (used to create Zendaya’s unforgettable 2019 auburn Emmys look), into your hair routine to extend its life.

 

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2. Lived-in Blonde

Natural-looking, low-maintenance shades of blonde will continue to be in high demand, according to David D’Amours, owner of Privé by David D’Amours in Montreal. “Warm undertones, like sandy golden highlights make the hair look healthy and shiny,” he says, adding that maintaining colour with nourishing products – like the new Kérastase Blond Absolu Cicaextreme line launching in February 2021 – is key to eliminating brassiness and nailing the St.Tropez-esque sunlit effect.

“Whether it be a strong pop of colour around the face, or baby lights blending in a previous balayage using softer tones like neutral beige and warm honey, we’re finally moving away from platinum, high-maintenance blondes and focusing on enhancing softer tones that compliment the client’s skin tone and eye colour,” says Hunter. “Deeper and darker blondes also feel very 2021,” says Lee. Think Jennifer Lopez and Chrissy Teigen, who both favour this subtle take on golden blonde.

 

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3. Solid Colour

Picture Emily in Paris star Lily Collins’ chocolate brown S-waves and you’ll get this trend. “After a year of feeling frumpy and not getting dressed up, a clean and classic hair colour will be very popular,” says Lee. Other celebs that have embraced solid colour recently include Meghan Thee Stallion, RiRi and Dua Lipa, whose chunky highlights practically defined 2020. “What I love about Dua is that she wasn’t afraid to switch back to dark brown,” says D’Amours.

 

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4. Subtle Balayage

“We will continue to see balayage but instead of these big, chunky balayages that we’ve seen throughout 2020, it’ll be more natural; think Alessandra Ambrosio,” says Lee. “While a pop in the front is still so much fun, the idea of that super strong money piece is a trend I think we’ll look back on and cringe at in 20 years.” So how are we updating it? “Tame down that money piece and add subtle, very fine baby lights in the front area to keep things softer and more natural.” And if you, like many others, have rediscovered your original hair colour during lockdown, and want to elevate your natural shade, D’Amours suggests incorporating a warm balayage, like adding hazelnut brown highlights to dark brunette hair, to add a barely-there hint of dimension.

 

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5. Peek-a-Boo Colour Blocking

Ultra-vivid peek-a-boo highlights will be the under-the-radar colour trend for 2021, according to Lee. “We’re seeing the under half of the hair being a totally different colour than the top, and we’re also seeing blocks of colour throughout the hair that are visible when the hair is pulled up,” as spotted on Lourdes Leon in recent Juicy Couture ads. And of course, when we’re talking peek-a-boo colour, we have to mention Tik Tok’s most-followed creators, Charli D’Amelio, and her sister, Dixie D’Amelio. “The two social media star sisters have a cool raw fashion sense that really appeals to the youth of today. I think we’re going to see a lot of colour blocking in the way that they both have done recently.”

 

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6. Signature Shades

Up-and-coming celebrities are leading the pack when it comes to adopting statement colours that end up becoming major trends. “Some celebrities have the ability to intertwine their hair as part of their status,” says Lee. “One of my favourite male models is Evan Mock and his iconic pink hair is going to inspire so many people.” Blackpink’s Rosé also comes to mind: “Rosé definitely has that star quality. Whether it’s a subtle hue of pink or golden rose, she always keeps her hair as a big part of her personality.”

Keep an eye out for Gossip Girl reboot star Emily Alyn Lind, whose dimensional chunky blonde highlights done by NYC colourist Nikki Ferrara have garnered plenty of attention on the ‘gram. “I love that we get our inspiration from social media,” says D’Amours. “It’s accessible, and it’s the best way to visualize yourself with a new colour. It’s why people are daring to do something different,” he says. “And I think this is the biggest trend for 2021: It’s to be daring and to try different things.” We’ll toast to that.

 

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The post The 6 Biggest Hair Colour Trends for 2021 appeared first on FASHION Magazine.



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Saturday, December 19, 2020

Indya Moore’s TranSanta Initiative + Other Culture News You Missed

Indya Moore launched a TranSanta initiative to help gift presents to trans kids and young adults in need, Forbes released its annual list of highest-paid celebrities, and other culture news you missed this week.

Indya Moore launched the TranSanta initiative
Indya Moore, the 25-year-old star of award-winning television series Pose, just launched an initiative that lets users anonymously gift presents to trans kids and young adults in need. “Trans issues don’t receive much visibility or attention unfortunately, but this year has been the most violent and deadly for my community,” Moore, who is nonbinary and uses they/them pronouns, wrote on Instagram. “It has been very upsetting.” Moore launched TranSanta with a group of friends, saying in an Instagram video, “My friends and I want to make sure that trans kids feel like they are a gift to this world because they are. Acceptance and love are gifts we all deserve all year.”

Blue Ivy Carter became a Grammy nominee
This week, Beyoncé and Jay-Z’s daughter Blue Ivy was nominated for her first (and probably not her last) Grammy. Nominated for her appearance in the music video for Beyoncé’s “Brown Skin Girl,” the eight-year-old is one of the youngest nominees in Grammys history. When the 2021 Grammy nominations were announced last month, the Recording Academy only listed Beyoncé as the main nominee in the Best Music Video category for that song from her Lion King: The Gift visual album. However, this week the nomination was updated to include both Blue Ivy and WizKid, another featured artist on the track. The 63rd Grammy Awards will take place January 31, 2021. Tune in then to see if the mother-daughter duo take home the gold.

Forbes released its annual list of highest-paid celebrities
Kylie Jenner earned $590 million USD this year, landing her the top spot on Forbes’ highest-paid celebrity list for 2020. In second place is her brother-in-law Kanye West, who took home $170 million USD this year. According to Forbes, “West collected most of his ​earnings from his Yeezy sneakers deal with Adidas, while Jenner’s payday came from selling a 51% stake ​in her cosmetics firm to Coty in January.” Canadian actor Ryan Reynolds is number 18 on the list, which also includes people like LeBron James, Ariana Grande and Shawn Mendes (at number 39).

Peloton teamed up with Shonda Rhimes
Fitness brand Peloton has had a busy week: they announced the launch of Pilates on their platform and also revealed that they’ve teamed up with Grey’s Anatomy creator Shonda Rhimes on a collaboration. For the next eight weeks, Peloton and Rhimes are challenging users to say ‘Yes’ to their health, fitness and wellbeing in 2021 through a series of workouts, conversations and experiences inspired by the television creator’s ‘Year of Yes’ approach to life. The Peloton X Shonda Rhimes Collaboration: Year of Yes collection of classes will be available via the Bike/Bike+, Tread+ and the Peloton App.

And ICYMI, Prince Harry and Meghan Markle announced that they will be collaborating with Spotify on a series of podcasts under the banner of Archewell Audio.

The post Indya Moore’s TranSanta Initiative + Other Culture News You Missed appeared first on FASHION Magazine.



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Bite Beauty Launches A Clean Mascara + Other Beauty Products That Dropped This Week

Bite Beauty Launches a Clean Mascara

 

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If you consider mascara a staple and prefer clean-beauty products, then you’ll be thrilled to hear that Bite Beauty, a brand committed to non-toxic, vegan and cruelty free formulas, has entered the eye makeup game with the launch of its very first lash formula, Upswing Full-Volume Mascara ($37). The jet-black formula is powered by tree berry wax derived from berry fruit peels that works to grip, lengthen and volumize lashes. Bonus: The buildable formula is also smudge-resistant.

Plant-Powered Haircare Line Briogeo Has a New Conditioner For Brittle Hair

Briogeo conditioner
Photo courtesy of Briogeo

Black-owned haircare brand Briogeo has been preaching clean, naturally derived and silicone-free hair products that address the needs of a range of hair textures ever since its inception back in 2013. This week, the cult-favourite line has released its Briogeo Don’t Despair Repair! Super Moisture Conditioner ($46), a daily conditioner suitable for all hair types that works overtime to nourish and strengthen dry, damaged hair with its argan oil, algae and panthenol formula.

Odacité Designs Its Own At-Home Facial Massager

 

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Ah, the facial massage. Such a great way to help relieve facial tension, ease puffiness, encourage circulation and boost that glow. A mini and chic addition to your vanity lineup, Odacité’s new Mon Ami Facial Acupressure Beauty Tool ($25) is designed to produce effective pressure to your third eye, brow bone, temples, cheeks, upper lip area and jaw line. What’s more: The full at-home Odacité facial massage can be done in less than 5 minutes.

Beautyblender Launches Makeup Sponges for Every Astrological Sign

Beautyblender
Courtesy of Beautyblender

Are you a fan of Beautyblender’s OG egg-shaped pink makeup sponge, plus Zodiac sign-obsessed? This one’s definitely for you. For a limited time, and available at sehpora.com, the cosmetic brand has given its signature sponges an astrology-themed makeover via twelve new sponges ($26 each) that correspond with each zodiac sign.

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Erdem Announces Extended Sizing + More Fashion News You Might Have Missed This Week

Erdem announces extended sizing for its collections

erdem
Photography courtesy of Erdem.

Canadian designer Erdem Moralioglu is wrapping 2020 with a message of inclusion thanks to the introduction of his eponymous brand’s extended sizing options. Erdem will now offer pieces in sizes 2-18, starting with its Pre-Spring 2021 collection. The announcement is part of what Moralioglu describes as “a long-term commitment to making the brand more accessible”, moving the availability of broader sizing away from simply a bespoke clientele.

Raf Simons introduced the e-commerce platform, History Of My World

raf simons e-commerce
Photography by Ken Claes.

Named after Raf Simons’s 2005 10th anniversary collection, the creative’s newly launched e-commerce platform is decidedly distinct from his eponymous brand, initially offering an array of limited-edition housewares including candles, blankets and a selection of publications including Isolated Heroes, a visual collaboration with photographer David Sims. While some items on the site have (unsurprisingly) sold out, there’s more to come – meaning there’s still opportunity for you to have a little Raf to call your own.

Sporty & Rich has made an exclusive holiday capsule for Selfridges

sporty rich
Photography courtesy of Sporty & Rich.

Inspired by British heritage moments like when Diana, Princess of Wales, went cool and casual, the newest capsule collection from Sporty & Rich – the lifestyle label launched by Calgary native, Emily Oberg ­– has been launched in partnership with London-based luxury retailer Selfridges. The assortment of athleisure pieces and accessories tout the brand’s most recognizable slogans including “Be nice, get lots of sleep, drink plenty of water” (reminders we could all use heading into a new year, no?) and are currently available on the Sporty & Rich website, with availability through Selfridges starting on Monday, December 21st.

Ssense is upping its collaborative efforts with a new cross-disciplinary project

ssense works
Photography courtesy of Ssense.

Starting off with an inaugural fashion collection by American playwright Jeremy O. Harris which boasts a gender-neutral selection of items including shirting, trousers, comfort-centric separates and more, SSENSE’s latest launch has hit the internet. SSENSE Works promises to be a cross-disciplinary platform for the likes of collaborators such as Harris, aimed at cementing their legacy; Harris has doubled-down on this idea by donating proceeds from his collection to a theatre-based grant effort.

“It is a humbling honor to be invited by SSENSE to continue my exploration in shifting the perception of who theatre is for and how one integrates new communities into one of our world’s oldest art forms,” Harris said in a statement. “Moreover in this moment of an unprecedented stasis of theatre globally it is a privilege to be able to commemorate the energy of artists like Zora Neale Hurston and Adrienne Kennedy, while simultaneously raising funds for American Playwrights by donating 100% of my royalties to The Bushwick Starr’s Pet Project Grant as I join my community in America to ask for politicians to reinstate the New Deal’s #FederalTheatreProject.”

Harry Rosen just partnered with DoorDash on a same-day gift shop service

harry rosen doordash
Photography courtesy of Harry Rosen.

If lockdown has put a damper on your gift-giving outlook, Harry Rosen and DoorDash are here to save the day. Offering a mix of curated giftables from fragrance to outerwear to cold-weather accessories, the brands have collaborated on a same-day gift shop delivery service in Toronto and Vancouver (with a launch in Calgary coming this Monday). The only catch? Aside from being in delivery range you must also place your order one hour before store closing, giving a whole new meaning to the phrase, “There’s no time like the present.”

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The Best Fashion Content on TikTok This Year

You’re on TikTok, right? If not, let’s go – if only for the amazing fashion community on the rapidly growing social platform. For those new around here, let us welcome you to the world of fashion TikTok, where the outfit changes are fast and furious, the transitions look like they were done by film industry experts and the soundtracks are total ear worms. Here are 18 of the top Canadian and international fashion accounts on TikTok to get you started on the platform – just don’t blame us when you get lost in a TikTok hole only to re-emerge hours later.

Canadian Fashion TikTok Creators:

1. Valeria Lipovetsky, @valeria.lipovetsky

@valeria.lipovetsky

❄️Winter Trends Pt. 2: Knits❄️ Which look is your fav: 1, 2, 3, or 4? #styleinspo #ImAGhost #cozyvibes

♬ Dancing in My Room – 347aidan

2. Emmanuel Uddenberg, @emmanuel.uddenberg 

3. Maha Ghondal @moxeb 

4. Nemah Hasan, @nemahsis

@nemahsis

jacket & purse @asos x @shahdbatal_ collection / corset top @iamgia_ / boots #jeffreycampbell #isowithgia #fyp #fy #asos #hijab #tiktokfashion

♬ we fell in love in october – girl in red

5. Emson Mallari, @emsonmallari

6. Melissa Wanbon, @melissawanbon

7. Albert Banahene, @albertbjr09 

8. Lexson Millington, @lexsonator

 

International Fashion TikTok Creators:

9. Devan On Deck (U.S.), @devanondeck

10. Janette Ok (U.S.), @inmyseams

11. Isabelle Chaput + Nelson Tiberghien (France/U.S.), @young_emperors

12. Tze Shin (U.K.), @tzeshinn

13. Caroline Hu (U.K.), @carolinehxr

14. Katie Frances (Austalia), @_katiefrances_

15. Leonie Hanne (Germany), @leoniehanne

16. Marvin Appiah Korang (Germany), @futuristix_

17. Ben Park (Scotland/England) @fashionboyy

18. Walter Clair (China), @kangye1937 

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Manitoba Singer Faouzia on Working with John Legend, Kelly Clarkson and More

Growing up in Carman, Manitoba, Morocco-born Faouzia Ouihya was always surrounded by music. “It’s a huge part of our culture,” the singer says. “In the car my dad would always play his favourite Moroccan artists and I’d be singing along. There was a lot of Arabic music being played and a lot of pop music when we listened to the radio so it was a nice blend of both.” The 20-year-old singer’s early passion for music led to piano, guitar and violin lessons; awards in local and national singing competitions; and eventually a record deal. This summer, Faouzia dropped her debut EP Stripped and last month she released “Minefields,” a duet with Grammy-winning musician John Legend.


Although still at the beginning of her career, the Moroccan-Canadian singer already has 1.8 million followers on Instagram, with roughly the same number of monthly listeners on Spotify. In addition to John Legend, Faouzia has worked with other big names in the music biz such as David Guetta and Kelly Clarkson. We talked to her about her early success, how she handles social media, and more.



How would you describe your musical style?
It’s very emotional and intense but I also love to have music that’s fun and has a really nice rhythm and powerful words. I think my voice will always have an Arabic sound to it. Some people, even before they know where I’m from they say ‘you have a Middle Eastern tone to your voice.’ It’s really funny. Growing up hearing beautiful voices like Umm Kulthum or Fayrouz, I would always try to imitate the way they did their trills and now it’s ingrained in my voice forever.”

Tell us about your collaborations with David Guetta and Kelly Clarkson, and how they came about.
Working with David Guetta a few years ago was such an honour. It was at the very beginning of my career. I had put up some videos on YouTube and released a few songs but not very many. I found out about the song through someone at a label, who called me and told me that David Guetta has an album coming out and there’s a song on there that he thinks I would fit well on. I heard the news in school during my lunch period, and I was so anxious to go home and record it. They were really excited when they heard the song, and so I flew to LA and re-recorded it a bunch of times to get it right and that’s how the song ended up on the album. 

With Kelly Clarkson, when I heard that she was making this project in five different languages and they wanted me as the Arabic artist, I was over the moon. I grew up listening to Kelly! I got to work on that with my parents because they were guiding me in the right direction with the Arabic translation. I got to meet Kelly; she was super sweet and very energetic and bubbly. It was such a pleasure to work with her.


Congratulations on “Minefields.” How did this duet with John Legend come about?
I got the song from a songwriter named Sam Martin. When I heard the song I fell in love with it. I started to rewrite it to make it more my own but the main essence of the song is very much there. And then I recorded it, in a little studio in the basement of my home. I had my microphone from when I was 12-years-old and that’s what I was recording on. We had intended for it to be a solo song but then we started to think, ‘what if there was a big, beautiful male vocal on it?’ We started to name names and John Legend’s name came up, so we reached out to him. We didn’t expect him to come back so soon and to love the song. He sent his vocals in and we all fell in love with it, it was so beautiful.

What was it like working with John?
It was so surreal. I couldn’t believe it till the song was out. John is lovely and such a pleasure to work with. I’ve gotten to speak to him a few times. He was really curious about how the song was written, and we asked each other questions about the process. Everything was done virtually, and I’m so happy with how it turned out. John recorded on top of my vocals, and what I really loved about what he did was he made it sound very much like a proper duet. He intertwines his voice with mine at times and sometimes he’ll take the lead and sometimes I’ll take the lead. It’s a beautiful mixture of our voices where we both are in harmony. I feel so honoured that he’s on the song. 


 
We talked about your musical style but how would you describe your fashion style and signature look?

My signature look would be oversized clothing. When I’m at the studio or going out, I like wearing something that’s really comfortable. I love oversized jackets and hoodies, they’re my favourite thing to wear. I love statement jewellery, whether it’s earrings or rings or bracelets. I like to look put together but like I could still take a nap (laughs). A mix between laidback and done up.

You have 1.8m followers on Instagram. But I’m sure in addition to the fans there are also a lot of social media trolls. How do you deal with that?
There’s so much love and appreciation that I just focus on that. When someone is being a troll or trying to be negative online, the first thing I think is either they’re having a bad day or they’re just trying to get a reaction out of you and maybe they’re even secretly a fan. You never know what someone’s intentions are. If someone’s being positive and loving, that’s the message that I wanna see and will reply to. Because I just want to spread love and spread happiness. If you’re being negative I just wish you a better day tomorrow. 

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Londre Bodywear Founders on Values, Intuition & Winning on Dragon’s Den

For Ainsley Rose and Hannah Todd, co-founders of the B.C.-based brand Londre Bodywear, there’s perhaps no better guide for running their business than following their gut. The duo devised the concept for their sustainability-focused, size-inclusive label while in Mexico several years ago and haven’t looked back since.

“We were on the beach having margaritas and talking about what kind of problems we wanted to solve,” recalls Rose. “At that time, a lot of swimsuits were either very ‘Vegas pool party’, or kind of matronly or super swim-meet looking.” She notes that while there’s nothing wrong with these aesthetics, the pair wanted to see pieces on the market that spoke to their contemporary and minimalistic sensibility – not to mention swimwear that spoke to sustainability practices and a body positive approach to design.

“It was a non-negotiable for us from the beginning,” says Todd about how they developed the use of mindful materials in their designs, including working with an OEKO tex 100 certified textile manufacturer and ensuring small-batch production runs of products using low-waste and recyclable fabrics (so far the brand says it’s recycled over 100,000 plastic bottles in its operations). “It was one of our key ideas for the company, along with not Photoshopping our images and being inclusive with our sizing and silhouettes. I suffered from an eating disorder when I was a teenager, and we’re just so grateful to be part of that other side of change. And now we receive messages from customers saying they’ve never felt so confident in a swimsuit before. It’s really heartwarming.”

londre bodywear
Photography courtesy of Londre Bodywear.

It’s not only consumers that Londre’s approach resonates with, though; Rose and Todd are recent winners of the investment-based reality show, Dragon’s Den, finding a partnership with Michelle Romanow to the tune of a $208,000 investment. “We really look up to her,” says Todd. “She’s a pioneer in financial tech and an e-commerce expert. She’s a really innovative person, so we’re really excited to partner with her.”

Rose adds that “the experience was very validating. We’ve always run our business in a really unique way, basing our decisions on intuition and empathy and a community-focused approach. Seeing the way these prolific business people interacted with what we do, I feel like going into 2021 the world is so much more in tune with value-driven brands like ours that have really clear intentions and goals.”

Todd and Rose also note that running a brand through 2020 gave an augmented feeling to their long-held philosophy that “every day is a school day.” “Slowing down can be your biggest power move,” says Todd. “Prior to the pandemic, everyone was so focused on the hustle and next move, and the pandemic took that away from us. It forced us into a space of tuning into yourself, and to what matters. We definitely took that and ran with it, creating new verticals and connecting with our community.”

londre bodywear
Photography courtesy of Londre Bodywear.

The brand’s newest addition of products included the introduction of loungewear pieces including a dress and athleisure separates that not only speak to the comfort-craving moment we’re in, but also the heightened awareness of what kind of garments we’re purchasing in many different ways.

“We’ve always used a framework of, what does the world need more of,” says Rose. “[And] we’re really cognizant of creating products that hit a 360 definition of sustainability. In 2020, of course we were all seeking comfort, so we started thinking about loungewear and were able to find a sustainable material and manufacturing process. But it was also about making sure [the pieces] were long-lasting and versatile, because if a piece is not all those things, you’re just contributing to over-consumption.”

Not only does the brand seek to contribute to the notion of buy less, buy better in terms of their product offerings; throughout the year, Londre has created several give-back initiatives, including one that sent products to nurses at the beginning of the pandemic. “Both our moms used to be nurses, so we have a particular emotional connection to it, and it was so touching to see the community wanting to be involved and support nurses this year,” says Todd.

londre bodywear
Photography courtesy of Londre Bodywear.

More recently, as part of the brand’s Green Friday launch, the partners paired with several organizations involved with coral reef rejuvenation. “It resulted in about 400 corals being planted which ultimately should become a reef,” notes Rose, adding that there is an option to invest in the initiative still up on Londre’s website.

There will undoubtedly be more philanthropic pursuits for Todd and Rose in the new year, and when asked if they have any resolutions for 2021, their answer is very on-brand (so, thoroughly authentic). “We believe in setting goals year-round, but for the past few years, instead of making a resolution we’ve set a word for the year and that word is the guiding light or theme,” says Rose. “In 2020, the word was ‘heartful’. It was about leading with our hearts, and that was helpful during the year. For 2021, I’m probably going to choose something along the lines of ‘intuition’ or ‘trust’, because that’s been so critical to our success.”

The post Londre Bodywear Founders on Values, Intuition & Winning on <i>Dragon’s Den</i> appeared first on FASHION Magazine.



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Friday, December 18, 2020

Texture Talk: This New Curl Line Should Be Your Next Wash-Day Staple

We’ve said it once, twice and we’ll keep on reiterating it: Styling curls and achieving ample definition truly begins once you step into the shower – not when you get out. This is why being picky about the selecting the right shampoo and conditioner that work in tandem to leave you with a head full of healthy, bouncy strands is one of the most important things you can do for your hair routine, no matter your curl type.

For years, it has been well documented and understood that curly and straight hair are essentially polar opposites in terms of the shape of the hair follicle (the biggest determinant on whether hair strands grow round or straight from the scalp). It’s these structural differences that cause curls and coils to naturally be much drier, coarser and not as resistant — aka a recipe for being more prone to breakage — compared to straight strands. And the tighter the curl pattern, the more fragile the hair becomes.

Diving deeper into the science, all hair, whether curly or straight, is made up of a tough protein called keratin and keratin is made of up amino acids. Still with us? Good. Keep on reading.

Nexxus Curl Define Shampoo
Nexxus Curl Define Shampoo , $15

Hair scientists have long thought that all hair types were made up of the same type of keratin protein, and that its distribution via the hair follicle down to the hair shaft is what also determined how each strand is structured: In a straight-haired follicle, keratin is evenly distributed down the centre and in curls and coils, keratin accumulates more on one side. But haircare brand Nexxus has some pretty game-changing news.

Through the power of proteomic science (the study of proteins), Nexxus discovered that it’s not just the structure of the hair follicles that’s different in curly vs straight hair, but the actual proteins inside differ greatly as well.

“Curly hair and straight hair have different keratin proteins.” says Dr. Fraser Bell, science insights leader for Nexxus, adding that those specific curl proteins are richer in key amino acid building blocks, glycine and serine, which appear at a frequency of two to six times greater than in straight strands.

Plain and simple: Curls and coils require more protein. With this knowledge, Nexxus spent two years formulating, testing, and rejigging its first-ever range exclusively for curls and coils – from curl type 3A up to 4C – called Curl Define.

Nexxus Curl Define Conditioner
Nexxus Curl Define Conditioner, $17

Landing on shelves in February, Curl Define is powered by silk protein to keep curly hair on its best behaviour. “Silk protein is rich in the same building blocks as curls and coils,” says Bell. Another star ingredient is marula oil, which has been proven to deeply penetrate curly hair and boost curl shape and shine. As for specific products, you’ll find a non-stripping, sulfate-free shampoo, a moisture-locking rinse-out conditioner, and a leave-in conditioner ideal for in-shower detangling that controls frizz and leaves curls soft, defined and ready for whatever styling products you reach for next. Bonus: Thanks to its lightweight texture, you don’t have to worry about any pesky build up, either.

“What I love about this line is that I can add whatever product I want into my an existing regimen to match a client’s needs. It’s not designed that you have to use it as a full range,” says celebrity hairstylist and Nexxus consulting stylist Lacey Redway. And if you’re a fan of co-washing your curls in between a good shampooing like Redway, the rinse-out conditioner is prime for that, she says.

Nexxus Curl Define Leave-In Conditioner
Nexxus Curl Define Leave-In Conditioner, $17

“I’ll also sometimes leave it in [for a few minutes] as a deep conditioner with a shower cap or Saran wrap and let the natural heat from the scalp heat the product up for better detangling.” Donning a braid or twist-related protective style? The hair pro has a Curl Define multitasking tip for that, too. “Put a little bit of the leave-in conditioner into a spray bottle, add some water and mix it up. The fine mist will penetrate [the hairstyle] and moisturize your hair inside.”

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Why Outnumber is Toronto’s Newest Need-to-Know Fashion Label

“I’m looking forward to romancing people with my designs,” says Kakra Juma-Nuamah, founder of the newly launched Toronto-based label, Outnumber. Juma-Nuamah – who previously worked for Ssense, where she honed her appreciation for the art of e-commerce and luxury design – introduced her brand with a selection of sultry apparel and lingerie items, as well as a bold, boxy, made-in-Italy bag called the Mini Firma.

“I always thought that if I’m going to [start a brand], I want it to be of high quality,” Juma-Nuamah says of her pieces. “One of the places in the world where that exists, to me, is Italy.” After digging in to finding suppliers and makers to help her realize her dream of launching Outnumber (“I’m a research queen,” she affirms), Juma-Nuamah connected with an artisanal family business and it proved to be a match made in handbag heaven. The Mini Firma currently comes in five colours and features a bamboo handle with alligator-embossed leather; it’s a timeless scene-stealer that, if street style were still thriving, would surely be seen on the arm of a fashion show attendee or three.

Juma-Nuamah says she’s driven by a pursuit of perfection when it comes to her work. “I want to create something that means a lot and would stand the test of time,” she says. Perhaps that’s why the iconic designs from Tom Ford’s tenure at Gucci resonate so deeply with her; and you can see the ‘90s influence in Outnumber’s selection of apparel that includes a halter-style dress and top. “I’m really into a refined, empowered look,” Juma-Nuamah notes, adding that she was inspired to design the brand’s tops after creating a dustbag for the Mini Firma; the effect is a cheeky garment that would make a surrealist artist proud.

outnumber
Photography courtesy of Outnumber.

In this way, creativity has always been an outlet for Juma-Nuamah, who says that the process has carried her through tough times. “I turned to creating and designing things when I was little; that was my escape and way to feel whole in the world despite the outside world being very chaotic for me. Without it, I don’t know where I’d be.” She notes that she admires Virgil Abloh and Mowalola Ogunlesi’s contributions to the design landscape, the latter in particular for her “fearless and authentic” approach.

Juma-Nuamah hopes that now her own presence on the fashion stage will inspire others who need it. “I wanted to show people that you don’t have to come from anything to make a big dream happen,” she says. “My upbringing wasn’t the easiest, and that’s why I’m determined to pave a path of my own.”

This tenacity is perhaps no more evident than in Juma-Nuamah’s decision to launch Outnumber this year (albeit later than her initially-planned March release). “I had friends worry about me launching, saying that maybe it isn’t the right time,” she recalls. “I thought, I’ve been working on this for about three years and I just had a gut feeling to go for it. I feel like sometimes fear prevents people from doing things, and my understanding is that you don’t really know what’s going to happen – tomorrow isn’t promised.”

outnumber
Photography courtesy of Outnumber.

She adds that when the pandemic hit in early spring, it gave her a moment of pause to reflect on how she wanted to continue and finesse her brand before putting it out into the universe; and she continues to ideate, saying that she’s working on a tote bag as well as footwear styles.

“I felt like this process was meant to be,” Juma-Nuamah says when highlighting how pleased she is with the look of her website, which was inspired by a restaurant in Florence, Italy that she visited while there on a business trip. “It’s sleek, cool, simple.” And because of that, it’s a perfect extension of her designs.

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